Senior Marketing Manager, Commercial Banking
4 weeks ago
Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.
We are a big (and growing) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Work
The Senior Marketing Manager is responsible for the development and delivery of brand-aligned marketing and communications plans that support the Bank’s strategy and Commercial Banking’s business goals. The role recommends and executes external marketing and communications that promote, enhance, and protect the Bank’s brand and reputation. The Senior Marketing Manager, Commercial Banking works closely with the Bank’s marketing leaders to ensure alignment and to keep apprised of industry trends, innovation, and new ways of thinking. The role collaborates with Bank executives, business unit leaders, and the origination teams that are responsible for developing and managing broker, partner, and direct client relationships that support the growth of Commercial Banking through customer acquisition and retention.
The Core Responsibilities
- In collaboration with Commercial Banking line of business leaders, craft and support the Equitable Bank, Concentra Trust and ACM Advisors brands. In partnership with the Marketing team, formulate brand identity, strategy, and brand value. Support this with the development and execution of specific marketing strategies, including communications, content development, social, industry events and advertising
- Plan annual marketing budgets for each line of business and strategically manage and optimize budget spend.
- Use research, data, and analytics to inform and measure marketing strategies and tactics.
- Support business leads to build and deliver content strategies for marketing to brokers, partners, credit unions, and centers of influence (COIs), including external presentations and co-branded materials
- Create strategy and implement tactics to enhance the profile of the key Commercial Banking business leaders through social media, industry events, and advertising.
- Collaborate with the Marketing and Events teams to develop marketing collateral for each line of business and coordinate marketing calendars
- Provide support to the Group Head of Commercial Banking in creating a divisional communications plan and supporting on all key internal communications.
- Lead the creation and implementation of annual commercial banking customer (NPS) survey
- Manage the annual Empowering Your Community grant program with credit unions.
- Undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education.
- A minimum of 5 – 7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals
- Marketing experience in the financial services industry is considered an asset.
- Keen observer of the economic environment, industry trends, and current affairs as they may relate to the organization and our marketing strategies
- Proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines.
- Ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project
- Sound judgment and creative problem-solving skills.
- Demonstrated initiative and agility to take on additional responsibilities as they arise without supervision.
- Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail.
- Sophisticated and persuasive written, oral, interpersonal, and presentation skills
- Experience with digital and social media campaigns.
- Track record of developing effective internal communications that have a positive impact on employee engagement
- Ability to develop and maintain professional relationships with senior management and employees at all levels
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Annual professional development allowance and a comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We can’t wait to get to know you
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