Commercial Banking Marketing Strategist

1 day ago

Old Toronto, Canada EQ Bank | Equitable Bank Full time

About EQ Bank | Equitable Bank

We're a Challenger Bank that's revolutionizing the banking experience. With over 670,000 customers across Canada and more than $125 billion in combined assets under management and administration, we're committed to driving change in Canadian banking.

Our team is made up of innovators who are passionate about creating a better banking experience for Canadians. If you're looking for a challenge and want to be part of a dynamic team that's shaping the future of banking, we'd love to hear from you.

The Role

As a Senior Marketing Manager, Commercial Banking, you'll play a key role in developing and delivering brand-aligned marketing and communications plans that support our Commercial Banking business goals. You'll work closely with our marketing leaders to ensure alignment and stay up-to-date on industry trends, innovation, and new ways of thinking.

Your responsibilities will include:

  • Crafting and supporting the Equitable Bank, Concentra Trust, and ACM Advisors brands in collaboration with Commercial Banking line of business leaders.
  • Formulating brand identity, strategy, and brand value in partnership with the Marketing team.
  • Developing and executing specific marketing strategies, including communications, content development, social media, industry events, and advertising.
  • Planning annual marketing budgets for each line of business and strategically managing and optimizing budget spend.
  • Using research, data, and analytics to inform and measure marketing strategies and tactics.
  • Supporting business leads to build and deliver content strategies for marketing to brokers, partners, credit unions, and centers of influence (COIs), including external presentations and co-branded materials.
  • Creating strategy and implementing tactics to enhance the profile of key Commercial Banking business leaders through social media, industry events, and advertising.
  • Collaborating with the Marketing and Events teams to develop marketing collateral for each line of business and coordinate marketing calendars.
  • Providing support to the Group Head of Commercial Banking in creating a divisional communications plan and supporting all key internal communications.
  • Leading the creation and implementation of an annual commercial banking customer (NPS) survey.
  • Managing the annual Empowering Your Community grant program with credit unions.

Your Skills and Qualifications

To be successful in this role, you'll need:

  • An undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education.
  • A minimum of 5-7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals.
  • Marketing experience in the financial services industry is considered an asset.
  • A keen observer of the economic environment, industry trends, and current affairs as they may relate to the organization and our marketing strategies.
  • A proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines.
  • The ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project.
  • Sound judgment and creative problem-solving skills.
  • Demonstrated initiative and agility to take on additional responsibilities as they arise without supervision.
  • Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail.
  • Sophisticated and persuasive written, oral, interpersonal, and presentation skills.
  • Experience with digital and social media campaigns.
  • A track record of developing effective internal communications that have a positive impact on employee engagement.
  • The ability to develop and maintain professional relationships with senior management and employees at all levels.

What We Offer

We offer a competitive salary range of $120,000 - $180,000 per year, depending on your experience. Our benefits package includes:

  • Competitive discretionary bonus
  • Market-leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Employee Share Purchase Plan
  • Maternity/Parental top-up while you care for your little one
  • Generous vacation policy and personal days
  • Virtual events to connect with your fellow colleagues
  • Annual professional development allowance and a comprehensive Career Development program
  • A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

We're deeply committed to inclusion and believe that diversity makes us stronger. We encourage our staff to grow not just in their career path, but personally as well. If you're passionate about marketing and want to be part of a dynamic team that's shaping the future of banking, we'd love to hear from you.

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