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Marketing manager
3 months ago
Are you passionate about SaaS solutions and B2B marketing? Is generating leads and optimizing sales your main area of focus? Be our Marketing Manager As a growing company, we value employee well-being and fulfilment. If you want to play a pivotal role in our expansion into new markets, this job is perfect for you
Our Mission
At Fidelio, we support SMEs in their growth so they can enhance their competitiveness. How? By optimizing their business processes thanks to our integrated management system. Well established for more than 20 years now, we’re currently experiencing strong growth into new markets.
What we’d like to offer you :
A flexible schedule and the possibility of finishing at noon on Fridays
Remote work
A competitive wage
Professional development and mentoring
A group insurance plan and RRSP
Social activities each month
MAIN RESPONSIBILITIES
Develop and implement marketing strategies to promote our Fidelio ERP software on the North American market;
Generate qualified leads for the marketing team (Sales Alignment & Marketing);
Elaborate and coordinate the strategy and content planning;
Put in place automation scenarios based on the sales cycles;
Analyze marketing KPIs and optimize campaigns based on the results using analysis tools such as Google Analytics;
Lead and motivate the marketing team, while working closely with the sales team;
Follow up with prospects and score to enable nurturing;
Put in place the visual design of the marketing material;
Optimize the various web media (Site, Landing Pages) to enhance conversion;
Put in place, optimize and analyze the various levers (SE), SEM, Social) to acquire traffic and increase conversion;
Monitor new and relevant channels (online / offline) for our targets.
REQUIRED QUALIFICATIONS
Is able to think strategically and elaborate marketing plans in line with the company objectives;
Has experience managing teams and possesses leadership skills;
Is organized and rigorous and can work independently;
Can build and maintain positive relationships with the various stakeholders;
Is able to create attractive and relevant content;
Is strong at planning, executing and monitoring the progress of marketing projects while following deadlines and budgets;
Is able to create and generate a marketing budget, effectively allocate resources and maximize the return on investment;
Masters spoken and written French and English to be able to communicate with our stakeholders on the English-speaking markets.
REQUIREMENTS
A university degree in marketing, communication or any other relevant field;
At least 5 years of marketing experience with a focus on B2B (Business to Business) marketing;
Mastery of digital marketing tools (SEO, SEM, Google Analytics, social media);
Knowledge of Photoshop/Indesign/XD;
Knowledge of marketing automation software such as HubSpot, Marketo or Salesforce Marketing Cloud;
Ability to generate automated CRM campaigns and use tools such as Pipedrive;
Understanding of SaaS solutions and the needs of businesses who use them;
Knowledge of inbound marketing and its application (some initial successes);
Experience in marketing on the English-speaking North American markets, a considerable asset.
The above job description is not exhaustive. The employee is expected to accomplish all the required or necessary tasks as part of his or her mandate.
