Customer Marketing Manager

4 days ago

Kitchener, Canada Bridgit Full time

About Us

Bridgit is a community of hard-working people who want to make a difference in the construction industry. Some of us have been here since the early days, while some joined more recently. Our average tenure is 3+ years and every employee survey tells us that our team loves the people they work with at Bridgit. We are proud of our average tenure but we also know that there is no such thing as ‘one size fits all’ and sometimes individual and organizational goals simply don’t align. 

We can talk about the perks and benefits that our team members are entitled to but those are icing on the cake. What you really get out of our environment is OPPORTUNITY – to build your career portfolio, to affect change (in your own team and in an industry as big as construction), to touch and solve problems you otherwise wouldn’t have known, to grow in ways you probably haven’t thought of. Here’s the fine print though – opportunities are only as big as the heart you put into it. That’s why we’re not for everyone.


In the last 3 years, our team members have been part of reaching the following milestones: 

  • A successful product pivot and building a market-winning position
  • Series B Financing
  • Top tier performance across all SaaS Metrics
  • Paving the path to profitability 
  • The transition to remote-first working environment 


Bridgit is like a big personality that walks into a room – you either love it or you hate it, but there’s no way you’ll ignore it. When loved, we’re loved fiercely. The ones who succeed here know how that feels.


What You Will Do:

The Customer Marketing Manager will harness the power of our customer base to drive both new and expansion business. Through creative advocacy programs, compelling storytelling, and targeted engagement strategies, you will transform satisfied customers into active brand ambassadors. Your work will inspire trust among prospects and empower our existing customers to deepen their partnership with us.


Key Responsibilities:

  • Customer Advocacy:
  • Develop and manage customer reference programs to provide sales teams with impactful testimonials, case studies, and reference calls.
  • Collaborate with sales to match customer success stories with prospects’ industry and pain points.
  • Identify and nurture brand champions to participate in webinars, events, and peer-to-peer outreach.
  • Retention & Engagement:
  • Design programs that highlight additional use cases, features, and benefits to drive upsell and cross-sell opportunities.
  • Collaborate with Customer Success to create materials that support strategic account growth.
  • Leverage data and feedback to develop campaigns targeted at customers in expansion stages of their lifecycle.
  • Content Creation:
  • Produce high-quality case studies, success stories, and video testimonials that resonate with both new and existing customers.
  • Ensure customer stories address key challenges and measurable outcomes to appeal to multiple personas.
  • Events & Community:
  • Coordinate customer-focused events, such as virtual meetups, workshops, or conference panels.
  • Cultivate an active customer community that fosters peer-to-peer connections and collaboration.
  • Insights & Feedback:
  • Partner with Product and Marketing teams to integrate customer feedback into product messaging.
  • Use insights from customer behavior and satisfaction to influence go-to-market strategies for both acquisition and retention.


What You’ll Need:

  • Proven experience in customer marketing, advocacy, or a related role.
  • Strong storytelling and content creation skills with a customer-first mindset.
  • Data-driven approach to measuring engagement and campaign effectiveness.
  • Excellent collaboration and relationship-building skills across teams and with customers.
  • Familiarity with marketing automation platforms (e.g., Marketo) and CRM tools (e.g., Salesforce).
  • Passion for customer success and helping others shine.


Bonus Points For:

  • Experience in the SaaS or construction industry.
  • Expertise in managing customer advocacy platforms (e.g., Influitive, Capterra).


What You Will Bring:

Current and future Bridgitrons embody these core values:

  • Build Together, Win Together:  Committed to pursuing the best outcomes and advancing toward shared goals. When faced with challenges, they maintain composure and reliability and work as a team. Proactively remove roadblocks to maintain momentum and achieve goals. As a team, they embody a solution-oriented attitude and drive to win.
  • Take Action, Drive Impact:  Ensure efforts contribute directly to goals. Step up and offer innovative solutions to overcome obstacles and improve processes. Leverage the ability to think independently and strategically. Navigate uncharted territory effectively while also laying a foundation for sustainable growth and success.  
  • No Grit, No Pearl: Embrace the gritty aspects of the journey to success. Pitch in wholeheartedly and recognize that no task is beneath us when it contributes to Bridgit’s collective success. Believe that confronting ambiguity or adversity with determination, not only strengthens resilience but also fosters growth, driving continuous improvement and achievement.


We believe that creativity, enthusiasm, and drive are the keys to success. We recognize that many of the skills we’ve developed over our careers are often transferable. If you’re not sure you meet every qualification but feel you have other experience relevant to the role, we encourage you to apply.


What You Will Enjoy:

  • A collaborative, autonomous environment where you can make an impact quickly
  • A culture that encourages innovation and professional growth
  • Competitive salary and equity options
  • Perks and benefits including unlimited vacation, 4-hour Fridays and extended long weekends


Bridgit values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, 2SLGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process, please advise us of any needs as required.

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