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Creative Strategist

2 months ago

Canada Simpli Scaled Full time

Hey it's Nizar šŸ‘‹


Iā€™m the founder of Simpli Scaled, a CRO & Paid Social eCommerce Growth Agency based in Calgary, Canada.


We're currently on the lookout for a Creative Strategist to join our team and work alongside a team of strategists, media buyers, and visual creators to maximize the growth opportunities for our partner 6,7 & 8 figure Shopify partner brands.


This position will be a pay-per-account position as first, and will transition to a full time position after the initial 60 days


We're currently supporting 8+ brands that are hungry for growth and ready to do whatever it takes to scale. We need a talented Creative Strategist to work alongside the rest of the team to not just make growth a reality... but a guarantee.


šŸ”Ž Who Are We Looking For?

Working with our team is fun, fulfilling, and most importantly challenging (in a good way). To excel in such an environment and stand out, you must be someone who's willing put it their all and constantly be learning to become better and tackle higher-level challenges - allowing you to be the BEST at your craft.


If that scares you, or doesn't sound like you, please ignore this job post because you won't fit in here.


The Creative Strategist at Simpli Scaled will be responsible for creating ad-creative ideas that align with the marketing strategy laid out by your Senior Strategist. You'll be playing a key role in turning black and white marketing strategy into visual ideas that convert at scale.


This role is not for beginners, and to be considered and excel in this role you must have a stack of evidence to back up your claims, and a proven track record outlining exactly what it takes to create ad creatives that scale brands - not just in theory, but examples of it's execution.


You should be fully capable of proving your understanding of:

  • Marketing fundamentals
  • Customer psychology
  • Creative strategy for conversion
  • Unpacking creative concepts into digestible tasks for editors
  • Utilizing existing content to re-use and recycle content to make winning content.


Due to your experience in the role and understanding of how to create engaging content that also sells, you should never fall short of ideas, and be able to generate hooks that not only attract viewers, but ideal customers specifically.


YOU'RE RESOURCEFUL AND WILL DO WHATEVER IT TAKES


In summary, your purpose here will be to efficiently and effectively turn marketing strategy (and direction) into ad creative concepts that allow our team to test different angles, hooks, desires, awareness levels, and benefits to figure out the winning formula to scaling each and every brand we work with.


Advertising is a content game, and if you know content - and are able to weave in conversion strategy to create high-converting ad creatives - then this is the role you WANT to be in.


šŸ“ Your Responsibilities At The Agency?

  • Lead & perform in-depth market research weekly for your clients (Research guides provided)
  • Work alongside your senior strategist to integrate the weekly strategy into your ad creative pipeline to maintain alignment and progression of each account.
  • Write ad scripts for UGC content creators.
  • Write ad-creative briefs for editors to bring your vision to life.
  • Write ad copy to accompany your creative concepts.
  • Analyze creative performance analytics weekly, share observations, and close feedback loops for next weeks creative testing.
  • Maintain creative pipeline timelines and efficacy to ensure proper flow of creatives and stepping in when needed to alleviate any constraints.
  • Communicate with editors to edit and tweak ads to suit your required tests.
  • Contribute once per week to the team's overall strategy for each client.
  • Complete weekly ad review to understand why/why not a certain creative performed.
  • Maintain open and transparent communication with the entire team to ensure smooth teamwork.


šŸ“ˆ Why You Should Want To Join Simpli Scaled

If it hasn't already been clear that this is a company and environment that you want to be apart of, then this probably isn't for you.


But if you read everything up till now, and want a couple more reasons as to why you should want to join our team, here's a few. This role isn't for someone who's looking to clock in and out without much impactful work, and neither is it made for someone that requires constant external motivation to continue doing their best work.


You're a perfect candidate if you're someone who loves to learn new strategies and ways to scale brands and make better ads, someone who wants to grow with the team and the company and become a key member of the executive team, AND someone who finds fulfillment in creating immensely valuable work that makes a massive impact on our client's businesses.


As part of your future compensation (when transitioned into a senior role) there would be an additional performance incentive to your salary from performance incentives our clients pay our agency for the meaningful work we accomplish for them.


šŸ““ Final Notes

All of our team members are expected to be seasoned experts at what they do, and for that, they are rewarded for the amazing work they do. So if you take care of our clients, weā€™ll always take care of you.


If youā€™ve made it this far (100% of the applicants we cut havenā€™t read this far) then odds are youā€™ve found something in the post above that resonates with you. And if it applies to you, then Iā€™d love to speak with you and learn more about how we could work together to accomplish both of our goals


Our team works as an engine, and without the pistons, and engine can never operate. Let me know in your application which one resonates with you the most (I'll be asking why).


PISTONS:

1- šŸ“ˆ IMPROVEMENT OBSESSED

2- šŸ” ATTENTION TO DETAIL

3- āš” SPEED OF EXECUTION

4- āœŠ OWNERSHIP

5- šŸ“Š DATA OVER EVERYTHING

6- āŒ NEVER GIVING IN

7- āœ… ALWAYS LEARNING

8- šŸ’Ž INTEGRITY & HONESTY

9- šŸ˜Ø EMBRACE DISCOMFORT