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E-commerce Email Marketing Strategist

2 months ago

Canada Dispatch Full time

About Dispatch:


At Dispatch, we're more than just a marketing agency. We're a team of passionate e-commerce experts with a shared mission of helping brands grow by creating meaningful connections with their audiences.


With over a decade of combined experience in growing direct-to-consumer businesses, we pride ourselves on our innovative approach and commitment to results. Our success is defined by the growth and achievements of our clients, and we're fueled by creativity, innovation, and a relentless drive to exceed expectations.


As part of the Dispatch team, you'll have the opportunity to collaborate with like-minded teammates and contribute to projects that make a real impact in the e-commerce world.


Job Summary:


As a Strategist at Dispatch, you'll play a pivotal role in shaping the success of our clients.


Your primary responsibilities will include:


  • Incremental Revenue Generation: Develop and implement email & SMS marketing strategies to help brands increase revenue.
  • Client Retention: Serve as the primary point of contact, fostering long-term client relationships and ensuring their needs and expectations are met.
  • Strategic Roadmap Development: Create and follow client-specific retention marketing roadmaps focused on driving incremental revenue across campaigns, automated flows, and list growth.
  • KPI Improvement: Consistently enhance key performance indicators (KPIs) that are under your control such as list growth, revenue, deliverability, and engagement.
  • Campaign Management: Develop and execute a monthly email and SMS campaign calendar for clients, optimizing campaign performance through regular review and testing of content strategy, copywriting, design, and segmentation.
  • Strategy & Creative Alignment: Write strategy briefs for copywriters and designers to ensure campaigns and flow creative are in-line with the strategic objectives proposed.
  • Performance Monitoring: Regularly review and analyze campaign performance, provide actionable insights, and adjust strategies to improve results.
  • Collaboration: Work with project managers, copywriters, designers, and other team members to ensure that deliverables adhere to strategic goals.
  • Client Communication: Conduct regular meetings with clients to review progress, consistently align on our objectives, and refine strategies based on performance data.
  • Accountability and Reporting: Take full responsibility for improving account KPIs, providing transparent and comprehensive reports on campaign and flow performance, and ensuring that all strategies are data-driven and focused on achieving measurable improvements.
  • Innovation: Stay updated with the latest trends and technologies in e-commerce and marketing to deliver innovative solutions to clients.
  • Continuous Optimization: Analyze and optimize campaign and automated flow performance across retention channels to continuously drive incremental results.


Qualifications:


  • Minimum 1 year working in a digital marketing role for an e-commerce brand.
  • Preferred: Minimum 1 year experience working with Klaviyo.
  • Preferred: Minimum 1 year experience working with Attentive, Postscript, or another SMS marketing platform.
  • Solid understanding of the e-commerce ecosystem (Paid ads, Organic Social, Shopify Apps, Influencer Marketing, etc.).
  • Strong understanding of what makes copywriting and design "on-brand"
  • Exceptional communication and collaboration skills.
  • Strong analytical and problem-solving abilities.
  • Passionate about e-commerce and committed to achieving excellence in client satisfaction.


Who You Are:

At Dispatch, we are committed to creating an environment where high performers thrive. If you resonate with our core principles outlined below and are looking for an environment where you can perform at a high level, there will be no cap on your career growth opportunities.


  • Strive for Excellence: Reject mediocrity and average, and take pride in your work.
  • Accountability: Seek areas of improvement, take ownership, find solutions, and act decisively.
  • Proactive Problem-Solving: Act immediately to become part of the solution.
  • Continuous Improvement: Constantly ask, “What else can I do?”
  • Growth Mindset: Embrace challenges, refuse stagnation, and pursue continuous career growth and development.
  • Respect, Empathy, and Care: Show that you genuinely care about the success of our clients' businesses and the success of your teammates.


This is a full-time, remote position.