Senior Product Marketing Manager

2 months ago

Burnaby, Canada Wondershare Technology Full time

About Wondershare

Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.

Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.

We are growing and want you to grow with us. Our team is seeking a proactive, reliable, creative and analytical Senior Product Marketing Manager to join our product innovation team.


The Role: As a Senior Marketing Manager for our global products, you will shape our brand campaigns using data-driven insights. Leveraging your expertise in data monitoring and analysis, you will craft compelling narratives that resonate with our target audience. You will play a key role in Go-to-Market planning for branded content, designing briefs, building and monitoring campaigns, and crafting integrated media plans. If you are passionate about leveraging data for effective marketing strategies, this role is for you.


Responsibilities:


  • Brand Positioning and Strategy Development

Gain a deep understanding of the company's product line to establish clear brand positioning and marketing strategies for each product. Identify and highlight the unique selling points and value propositions based on the product features and target market.

  • Marketing Plan Creation and Execution

Plan and execute marketing activities for specific products, including online promotions, offline events, and promotional strategies. Coordinate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and customer service.

  • Customer Insights and Market Research

Collect and analyze target customer needs, behaviors, and feedback to inform adjustments to the product brand strategy. Monitor market trends and competitor activities to promptly adjust marketing strategies.

  • Brand Communication and Promotion

Develop a brand communication plan for products, selecting appropriate channels and tools to enhance product visibility and reputation. Create and manage promotional materials, such as product brochures, posters, and videos.

  • Sales Support and Partnership Development

Provide marketing training and support to the sales team to help achieve sales targets. Identify and pursue partnership opportunities related to the product brand to enhance brand influence and market share.

  • Performance Evaluation and Optimization

Monitor and assess the effectiveness of product brand marketing activities, analyze data, and derive insights. Based on evaluation results, propose optimization recommendations to continuously improve product brand marketing strategies.


What We're Looking For:

  • 6+ years of product marketing manager experience with at least 3 years of experience in product marketing planning, in a technology or consumer software industry
  • Familiar with fundamental marketing and brand promotion principles and methods, with a track record of successful product marketing cases.
  • Strong market analysis and insight abilities, with the capability to accurately grasp product positioning and target markets.
  • Excellent copywriting and creative skills, with the ability to independently plan and write marketing strategies.
  • Proficient in using various marketing tools and channels, such as social media, content marketing, and event marketing.
  • Strong communication and coordination skills, with a proven ability to collaborate effectively with different departments.
  • Solid project management and execution skills, with the ability to complete marketing tasks on time.
  • Innovative and adaptable, with the ability to adjust marketing strategies based on market changes.
  • Data-sensitive, with the ability to use data analysis to guide marketing decisions.


Nice to Have:

  • Bachelor’s/ Master’s Degree in Marketing, Communications or digital marketing
  • Experience working for a large B2C technology company in North America
  • Background in the mobile/web application industry or the mobile/web advertising ecosystem


Why Wondershare Technology, Canada?

● Competitive salary commensurate with experience

● Bonus incentive program paid quarterly

● Comprehensive benefits including extended health and dental

● Personal spending account + Health spending account

● Vacation: 15 days

● Paid sick days

● Fun & Quirky Celebrations

● Sponsored social clubs and team events

● Lots of growth opportunities


#JoinWondershare

Wondershare’s diverse culture fosters a friendly, open-minded workplace. As a member of a dynamic, high-performing team, each Wondershare employee is driven to learn, valued for their contribution, and approaches each day excited to make an impact. With great reasons to work here, take advantage by submitting your application to join our growing team.

Due to the high volume of applications we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.

Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.

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