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Senior Brand Marketing Manager

2 months ago

Burnaby, British Columbia, Canada Wondershare Technology Full time
About Wondershare Technology

We are a technology company that empowers creatives to achieve their ideas. Our team is passionate about building innovative software products that make a difference.

Job Title: Senior Brand Marketing Manager

We are seeking a proactive and creative Senior Brand Marketing Manager to join our product innovation team. As a key member of our marketing team, you will play a crucial role in shaping our brand campaigns using data-driven insights.

Key Responsibilities:
  • Brand Positioning and Strategy Development

Develop a deep understanding of our product line to establish clear brand positioning and marketing strategies for each product.

Marketing Plan Creation and Execution

Plan and execute marketing activities for specific products, including online promotions, offline events, and promotional strategies.

Customer Insights and Market Research

Collect and analyze target customer needs, behaviors, and feedback to inform adjustments to the product brand strategy.

Brand Communication and Promotion

Develop a brand communication plan for products, selecting appropriate channels and tools to enhance product visibility and reputation.

Sales Support and Partnership Development

Provide marketing training and support to the sales team to help achieve sales targets.

Performance Evaluation and Optimization

Monitor and assess the effectiveness of product brand marketing activities, analyze data, and derive insights.

Requirements:
  • 6+ years of product marketing manager experience with at least 3 years of experience in product marketing planning, in a technology or consumer software industry
  • Familiar with fundamental marketing and brand promotion principles and methods, with a track record of successful product marketing cases
  • Strong market analysis and insight abilities, with the capability to accurately grasp product positioning and target markets
  • Excellent copywriting and creative skills, with the ability to independently plan and write marketing strategies
  • Proficient in using various marketing tools and channels, such as social media, content marketing, and event marketing
  • Strong communication and coordination skills, with a proven ability to collaborate effectively with different departments
  • Solid project management and execution skills, with the ability to complete marketing tasks on time
  • Innovative and adaptable, with the ability to adjust marketing strategies based on market changes
  • Data-sensitive, with the ability to use data analysis to guide marketing decisions
What We Offer:
  • Competitive salary commensurate with experience
  • Bonus incentive program paid quarterly
  • Comprehensive benefits including extended health and dental
  • Personal spending account + Health spending account
  • Vacation: 15 days
  • Paid sick days
  • Fun & Quirky Celebrations
  • Sponsored social clubs and team events
  • Lots of growth opportunities

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.