Senior Marketing Manager

1 day ago

Burnaby, British Columbia, Canada Wondershare Technology (Canada) Inc. Full time
About Wondershare Technology (Canada) Inc.

Wondershare Canada is a leading technology company that employs over 50 talented marketers, video makers, animators, and designers who are passionate about creating innovative products that empower the new generation of creatives.

Job Summary

We are seeking a highly skilled Senior Marketing Manager to join our Brand Strategy team. As a key member of our team, you will play a crucial role in shaping the way the world perceives our products.

The Role
  • Develop and execute brand campaigns that effectively communicate key messages and applications of our products to target audiences across different channels.
  • Utilize data-driven insights to craft compelling narratives that resonate with our target audience.
  • Collaborate with cross-functional teams to align marketing efforts and ensure consistent messaging and brand positioning.
  • Continuously analyze marketing performance data and derive actionable insights to optimize marketing strategies and tactics for better results and achievement of business objectives.
  • Prepare regular reports and presentations to share marketing insights, performance metrics, and recommendations with internal stakeholders and senior management.
Responsibilities
  • Develop and execute comprehensive marketing strategies that drive business growth and revenue.
  • Manage and execute marketing campaigns across multiple channels, including social media, email, and paid advertising.
  • Collaborate with the product team to develop product marketing strategies and launch plans.
  • Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.
  • Stay up-to-date with industry trends and best practices, and apply this knowledge to drive innovation and creativity in marketing campaigns.
Requirements
  • 5+ years of experience in managing and executing marketing campaigns, with at least 3 years of experience in a technology or consumer software industry.
  • Expertise in marketing automation and monitoring tools, such as Brandwatch, CrazyEgg, Google Analytics, Looker Studio, and QuickBI.
  • Bachelor's or Master's degree in Marketing, Communications, or Digital Marketing.
  • Experience working for a large B2C technology company in North America.
  • Background in the mobile/web application industry or the mobile/web advertising ecosystem.
What We Offer
  • Comprehensive benefits, including extended health and dental.
  • Personal spending account and health spending account.
  • Sponsored social clubs and team events.
Working Hours

Monday to Friday, 10:00am to 6:30pm.

Ability to Commute/Relocate

Burnaby, BC: reliably commute or plan to relocate before starting work.

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