Marketing & Events Manager

4 weeks ago

calgary, Canada New Horizon Mall (Condominium Corp. 1810813) Full time

About Us: The New Horizon Mall is a 320,000 sqft modern indoor marketplace for hundreds of new and emerging local retailers, artisans, restauranteurs, and fresh market vendors. It offers Calgary area residents and tourists the freshest and most diverse shopping, culinary and year-round event experiences. Located on Highway 2 (Deerfoot Trail) in Balzac, just a few minutes drive from Calgary and Airdrie and only 7 minutes to the Calgary International Airport. The mall operates as commercial condominiums, meaning each unit in the mall was sold and is privately owned, leading to a diverse mix of independent businesses.


About the Role: The Marketing & Events Manager is accountable to both the General Manager and a Board of Directors for developing local level marketing strategies and supporting Marketing function through the implementation of campaigns and shared programs for a large sized retail property designed to enhance the public image of the shopping mall, increase both foot traffic and sales within the retail property.


Duties & Responsibilities

1. Marketing Plan - Develops (in consultation with tenants, management and investors) a local Marketing Plan, including retailer and community and special events for the shopping mall. Monitors and executes all programs on site.

2. Budgeting and Forecasting - Develops, recommends, monitors and regularly reports on the Marketing Budget for the mall as part of the overall budgeting process to ensure that the Marketing Plan has enough resources allocated to it to be successful, and that those resources are being used effectively.

3. Market Intelligence - Keeps abreast of regional and local economics and market trends. Regularly monitor the competition and other commercial retail developments. Identifies any other factors that may be impacting the center.

4. Social Media/Digital Media - Coordinates the day to day activity on social channels, posting local content and responding to inquiries. Updates website content with new store details, retailer promotions, mall promotions etc.

5. Special Events & Exhibits - Coordinates exhibits, special and seasonal events in the shopping center which are a part of the local level efforts to increase foot traffic in the shopping center.

6. Communications – Responsible for communications to tenants and stakeholders through the design and implementation of newsletters and memos.

7. Post-Event Analysis - Develops reports for the Board of Directors and the Management organization to demonstrate the value and benefits of the events and marketing initiatives.

8. Retailer & Community Relations - Work with local retailers to help build traffic. Corresponds regularly to understand their needs and support existing store sales and promotions and identifies other partnership opportunities in the mall. Through Public Relations proactively develop relationships to garner positive impressions in the community, positioning the mall as a leader of goodwill in the community.

9. Public/Media Relations – Facilitate and work directly with Public Relations companies and media to build and maintain the positive image of the shopping center and support client announcements.

10. Coordinates efforts with Leasing to identify and capitalize on opportunities.

11. Any other job-related duties and/or projects that may be assigned.


Minimum Requirements Skills, Knowledge, Experience and Education

• Bachelor’s degree or diploma in related field (e.g. marketing, communication, public relations) or equivalent

• 2 years of relevant retail marketing experience

• 1 year of relevant event planning experience

• Good Skills with Relevant Computer Software (e.g. Microsoft Office, etc.).


Core Competencies

• Excellent presentation skills

• Strong influencing and negotiation skills

• Strong communication skills

• Good organizational skills


Additional Requirements

• Shopping center marketing experience is an asset

• Project Management experience is an asset

• Professional Marketing Designation is an asset

• Experience with Yardi, Canva, Word Press, Mail Chimp, Mappedin is an asset

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