Marketing Automation Platform Owner

Found in: Appcast CA A2 P - 2 weeks ago

Markham, Canada Workday Full time

Individually we are people, but together we are Aviva. Individually these are just words, but together they are our Values – Care, Commitment, Community, and Confidence.

As part of Aviva’s Marketing Operations team, you will be responsible for ownership and development of Aviva’s marketing automation platform, Marketo. This includes day-to-day execution of activities relating to marketing and operational email campaigns; planning, setup, and maintenance of ongoing email programs, automated workflows, and triggered campaigns; and ongoing analysis of existing efforts to deliver continuous optimization and improvement. 

 

In addition to the above, you’ll apply your deep knowledge of Marketing Technology systems to support on publishing, integrations, ongoing enhancements, and/or system administration activities on core platforms, including Marketo, Salesforce, Adobe Experience Cloud and work management software (JIRA/Asana/Workfront).  

  

Our mission is to support Aviva’s marketing efforts across Canada through a variety of audiences and distribution channels.  The ideal candidate is someone with 5+ years of hands-on experience in marketing platforms, and who is passionate about the latest trends / best-practices in marketing and email campaigns.   

Come join our team

What you’ll do:

  • Develop and execute end-to-end marketing automation campaigns in Marketo 

  • Manage and segment databases to ensure targeted and personalized communications 

  • Collaborate with cross-functional teams to understand business goals and translate them into effective automated marketing strategies 

  • Create and optimize landing pages, email templates, and other assets within the Marketo platform 

  • Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement 

  • Stay updated on industry best practices and emerging trends in marketing automation. 

​

What you’ll bring:

  • 3-5+ years of hands-on experience building Marketo programs  

  • Marketo Engage Certification; Professional or Expert an asset. 

  • Proven experience as a Marketo specialist, with a strong understanding of marketing automation principles. 

  • Proficiency in creating and implementing complex automated workflows and campaigns. 

  • Solid knowledge of lead management, segmentation, and nurturing strategies. 

  • Experience with A/B testing and data-driven optimization. 

  • Strong analytical and problem-solving skills. 

  • Excellent communication and collaboration skills to work effectively with cross-functional teams

What you’ll get:

  • Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.

  • Outstanding Career Development opportunities.

  • We’ll support your professional development education.

  • Competitive vacation package with the option to purchase 5 extra days off per year

  • Employee driven programs focused on gender, LGBTQ+, origins, diversity and inclusion

  • Corporate wellness programs to support our employees’ physical and mental health

  • Hybrid flexible work model

Aviva Canada has an accommodation process in place to provide accommodations for employees with disabilities. If upon commencement of employment you require a specific accommodation because of a disability, please contact your Talent Acquisition Partner so that an appropriate accommodation can be arranged. This process applies throughout your career with Aviva Canada.

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