Product Marketing Specialist

1 month ago

Markham, Canada GE Renewable Energy Full time
Job Description SummaryThe successful candidate will be responsible for planning and executing marketing activities associated with new solution introductions (product launches) as well as integrated marketing campaigns that align with Grid Automation's strategic vision and drive demand for the company's products and services. This role also requires supporting marketing and sales goals, enhancing customer experience and satisfaction, and building brand recognition.

Job Description

Essential Responsibilities:

  • Build and manage an NPI calendar, deliverables and deadlines following a commercialization process
  • Develop product positioning and messaging for the various buyer personas that differentiates Grid Automation product offerings from that of the competition
  • Create and execute strategic tactical marketing programs that engage, educate, and retain customers, drive demand, and support revenue and business goals with a focus on new product introductions.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
  • Effectively communicate plans and metrics regularly to marketing, product management and sales leadership
  • Execute and support a broad range of activities, including events, webinars, content syndication, online advertising, email campaigns, etc.
  • Work with design and web development teams to ensure that marketing programs are accurately reflected on our website, and that all required product collateral, including our ecommerce platform, are fully in place

Required Qualifications:

  • Bachelor's degree in engineering, marketing, or business, or equivalent B2B work experience
  • Minimum of 10 years of B2B experience with a deep understanding of B2B marketing best practices

Desired Characteristics:

  • Proven track record of managing and delivering multiple successful commercialization programs
  • Experience working with product management, technology, supply chain and technical support teams around the world
  • Strong written and verbal communication skills in English
  • Passion for customer success, helping customers solve their challenges and grow
  • Creative problem solver, and are both analytical and entrepreneurial in your thinking
  • Internally motivated and enjoy working both independently and in teams
  • Possess the ability to prioritize multiple tasks and meet deadlines with demonstrated initiative
  • Excellent grasp of digital marketing presence and strategy
  • Experience with social media marketing, measurement, and practices
  • Highly collaborative individual with proven ability to work well in a matrix organization
  • Proficient with the Microsoft Office suite, including Word, PowerPoint, Outlook, Excel
  • Strong analytical thinker with mindset of optimization and testing

Additional Information

Relocation Assistance Provided: No

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