Marketing Manager

2 months ago

Montreal, Canada Approach Tours Full time

A Little About Us

We are a dynamic team of entrepreneurs and passionate travellers, working towards building the leading group travel company of choice for North Americans. Our mission is to take the pain out of travel while delivering innovative world-class travel experiences for our customers. Our collections include a rich variety of cultural tours to Europe, South America, Africa and Southeast Asia. Our secret-sauce? Select destinations, engaging experiences and fully guided tours combine to create a worry-free experience from the time our travellers are picked up at home until they are dropped off at the end of their tour. We want to help travellers indulge in the travel experience of their dreams and build memories to last a lifetime.


Travel is booming and we're looking to grow our team to help keep up with demand This is where you come in – we need your help reaching travellers and turning them into our happy customers and fanatical promoters Intrigued by our customer-centric mission? Read on.


A Little About You

You are an energetic professional with prior marketing management experience and a gift for designing and executing effective campaigns across all channels. You love international travel and take pride in influencing others to share in that excitement. You love digging deep into data to find valuable insights. You are witty and your writing reflects that by explaining often complex ideas in simple, easy-to-digest terms. You have a keen eye for aesthetics and can both lead and execute design projects to create wow-worthy visuals. You like working in a positive environment and thrive when facing new challenges. You are willing to dive headfirst to ensure success and want your work to have impact. You are looking to build your skills in a permanent, full-time role.


If you’re nodding your head while reading this then we’re looking for you


Your Mission

Reporting directly to our Growth Hacker, you will play a critical role in growing awareness, activation, and loyalty for Approach Tours through the design and execution of effective campaigns across all channels and stages of the customer lifecycle. In this role, you will be responsible for:


Mastering our Brand

Starting on day one, you will study our brand voice and imagery, so that every asset or execution you work on is closely aligned with our brand.


Content Calendar

Lead the creation and execution of a robust content calendar across all channels (social, website content, email marketing, and any others that show promise for reaching travellers) to drive engagement, education, inquiries and sales.

  • Devise content themes and campaigns that accomplish marketing objectives, including growth of certain destinations, new product releases, new season launches, and sales promotions.
  • Both individually and with the support of freelance contributors, create a mix of image, written and video content that is entertaining, engaging, informing, and activates potential travellers with our brand and our products.


Product-specific Drips

Lead the creation and execution of pre-booking email drip campaigns served to leads based on their expressed interest in individual products. You will also be responsible for the ongoing refinement of already established drips sent to leads pre-booking and customers pre-travel (loaded with helpful tips to prepare for their tour).


New Conversion Strategies & Events

As our business grows, so does our database of leads waiting for new ways to engage with us and continue through our funnel to an eventual purchase. You will be responsible for driving new strategies focused on converting existing leads, likely to include online or in-person events.


AI-aided Search Engine Optimization (SEO)

The advent of AI has presented a new opportunity to generate engaging and SEO-optimized content at scale to increase our top funnel reach. You will not be chiefly responsible for this project but will have a chance to contribute to it and leave your mark on the future of marketing in the travel industry.


Other Marketing Lifecycle Initiatives

You will be responsible for either driving or contributing to other initiatives that commonly come up in a marketing department, such as executing insights surveys, weighing in on product design decisions, and preparing messaging, graphics or webpages in support of other teams’ projects.


What We Require

  • 3-5 years of experience in a marketing role with responsibility for planning and executing campaigns, including leading freelance creators (writers, graphic designers, videographers, etc.)
  • Passion for marketing and achieving ambitious growth objectives
  • Crystal clear communicator, both internally and in your written, customer-facing content
  • Ability to create and oversee the creation of wow-worthy visuals
  • Enthusiasm to work with data to inform your campaign decisions
  • An “always be testing” mindset, finding ways to squeeze better and better performance out of content and campaigns
  • Intermediate skills with the Microsoft Suite (Word, Excel, Outlook)
  • Intermediate skills with Google Analytics 4 (GA4)
  • Experience with Meta Business Suite
  • Experience with Mailchimp or a similar email marketing platform


What We Consider Assets (but not requirements) of the ideal candidate

  • Degree or diploma in business, marketing or communications
  • Experience in the travel industry
  • Experience planning and executing events online or offline
  • Experience with the Adobe Creative Cloud (Ps, Id and Ai)
  • Experience with Adobe Premiere Pro or After Effects, or another video editing software
  • Knowledge of the fundamentals of SEO, and experience optimizing content towards SEO objectives


What We Offer

Competitive salary and bonus plans

Group benefits plan (medical, dental & travel insurance)

Join some of our tours and experience the Approach difference abroad

Free coffee and tea, as well as surprise free meals and snacks

Employee Recognition Day, 5 à 7s, and other awesome team activities

A brand-new, modern office space located in the heart of Old Montreal (restaurants, coffeeshops, metro)

Amazing colleagues that will make time fly by while achieving results 😉

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