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Strategist, Paid Social

3 months ago

Canada The Shelf Influencer Marketing Agency Full time


🥳 NOW HIRING🥳This is an exciting position, partly because it’s for a new department and partly because of the thrill that comes with #agencylife. (Sound the trumpets🎺🎺🎺) We are building out our Paid Social team (yay 🎉). And we’re looking for an energetic, data-driven Paid Social Media Strategist.This is a great opportunity for an ambitious and experienced individual who loves being hands-on-keyboard, mining for insights, and presenting them to senior level decision makers across a variety of amazing brand partners.  The ideal candidate has 3+ years of experience managing paid social budgets of over 6 figures per month and understands what it takes to help brands of all sizes break through and DOMINATE the social landscape to grab and keep the attention of their audiences. If you’re an experienced, organized, and dare we say INNOVATIVE 🔥 social media strategist, read on. 👇🏼Overview of the Role


Let’s start with the highlights – a bit about you and the skill set and behaviors you’ll need in this role

  • 3+ years of recent Paid Social experience, preferably in an agency setting with some client-facing experience 
  • Experience executing paid campaigns in TikTok, Meta, YouTube, Snap, Pinterest - bonus points if you’ve touched Twitch, programmatic or search 
  • Strong organizational skills with the ability to prioritize time + workload efficiently
  • Great attention to detail & exceptionally strong with numbers & analysis
  • 1+ years experience presenting and speaking directly with clients
  • Facebook Blueprint, TikTok Certification, and other professional certifications a plus
  • A passion (or obsession – tomato, tomahto) for digital performance marketing and drive to grow within the industry


The vibe of our ideal candidate is…  someone who works hard and works smart. It’s important that you’re fun to work with and easy to get along with. Be helpful Why? Because no one likes being around someone who sucks, regardless of how talented they are. Plus, you’re going to spend a ton of time in client-facing situations and we need you to be a charming genius that our clients see as a gem. Right? All agreed there?


In client-facing situations… you are able to speak confidently on the value of our work. You’ll be explaining the benefits of our optimizations, and simplifying complex strategies so that even the most data-driven of people, those who may or may not have gotten up on the wrong side of the bed and maybe haven’t yet had their bulletproof coffee, can easily understand the value we bring


Who to Send Your Application To

We’re a pretty down-to-earth bunch, so if you’re interested in applying, in lieu of an elaborate cover letter, you can email kristine@theshelf.com, and include bullet points with the info requested in the next section…Please do not apply for this position through LinkedIn.


What To Put In Your Email

  • The job you are applying for.
  • A link to your LinkedIn profile.
  • What job site sent you our way.
  • Your location.
  • Your phone number.
  • A rundown on how experienced you are with the influencer marketing space… Have you worked with them? Have you done client work in the influencer space? Stuff like that.
  • A summary of why you feel like you’d be good for this role.
  • A note about your agency experience, if you have any (and why #agencylife is for you). Or, if you don’t have agency experience, why you thrive in this sort of fast-paced environment.
  • Please let me know what sort of salary you have in mind. I’d hate to waste your time if you’re wanting a salary that’s beyond the realm of possibility for us.
  • Some links to influencers who you think are weird and wonderful.

Tips on how to get your application noticed (assuming that’s what you’re shooting for):

  • Applications that are submitted using a job site (instead of being emailed to the above email address) will not be considered.
  • Please don’t have typos. (#FunLittleTip: Install Grammarly. It’s a game-changer.)
  • It would be great if you could try to sound cool. We write in a colloquial, one-with-the-people-while-still-being-basically-grammatically-correct style. And while this style of writing is not a requirement, keep in mind that we receive a decent number of applicants every day, and 90% of those applications are boring AF. The ones that have a fun “voice” and quirky writing style immediately stand out. In a good way.
  • Lastly, put yourself in the shoes of the person in charge of interviewing… What do you think that person would want to hear? Talk about that stuff and leave off anything that isn’t super relevant.