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Product Marketing Manager

3 months ago

Montreal, Canada Stay22 Full time

(French version follows) 

(The use of the masculine gender includes the feminine and is employed solely to facilitate reading. // L'utilisation du masculin inclut le féminin et n'est employée que pour faciliter la lecture.) 

(Stay22 is an equal opportunity employer. All qualified applicants are given consideration. If you have a disability or special need that requires accommodation, please contact us at careers at stay22.com // Stay22 est un employeur qui souscrit au principe de l'égalité des chances. Tous les candidats qualifiés sont pris en considération. Si vous avez un handicap ou un besoin particulier nécessitant un aménagement, veuillez nous contacter à l'adresse suivante : careers at stay22.com)

Job Title: Product Marketing Manager 

Location: Montreal (hybrid, preference 3 days in office per week)

Hey there We're Stay22, a fast-growing Montreal scale-up on a mission to empower travel creators to do what they love most: explore the world and share their adventures. Our AI-powered solutions help creators seamlessly monetize their content, enhancing revenue and creating truly passive income.

Position Overview: Join our team as a Product Marketing Manager where you'll craft compelling messages and strategies that highlight our products' unique benefits. Collaborating with product and tech teams, you'll develop engaging content and go-to-market strategies, empowering our sales and customer success teams. With 5+ years of experience, a knack for storytelling, and a passion for uncovering hidden benefits and making complex ideas easily understood, you might just be who we're looking for.

What You'll Do:

  • Collaborate and Create: Work closely with product and tech teams to distill technical details into clear, engaging, and compelling marketing messages that highlight the unique benefits of our products.
  • Lead the Charge: Own the creation of all product-related content, from technical documentation to creative ad campaigns, ensuring each piece is tailored to resonate with different market segments.
  • Be the Voice of the Product: Develop and execute go-to-market strategies that excite our customers and drive engagement. Your campaigns will be the driving force behind our product launches.
  • Empower Our Teams: Lead training sessions to equip our sales and customer success teams with the knowledge and tools they need to succeed. You'll translate tech specs into value propositions that make our products irresistible.
  • Explore and Discover: Dive into market research to uncover new opportunities and insights, positioning our products to stand out in a competitive landscape. Your discoveries will shape our future direction.
  • Create Impactful Touchpoints: Develop specialized communication for various segments and verticals, including product tours, email campaigns, and innovative content pieces that capture attention and drive action.

What You Bring:

  • Experience & Expertise: 3-5+ years in product marketing, with a proven track record of successful product launches and innovative campaigns. A blend of experience in tech and creative marketing is a plus
  • Creative Vision: A knack for storytelling and the ability to turn complex concepts into simple, relatable messages. You're not just a marketer; you're a storyteller and a translator of ideas.
  • Tech-Savvy: Comfortable engaging with technical teams and translating “dev speak” into “customer speak.” You can bridge the gap between product features and customer benefits with ease.
  • Strategic Thinker: Strong strategic thinking skills with the ability to see the big picture while managing the details. You're a natural leader who can coordinate across teams and drive projects to success.
  • Passion for Innovation: A love for exploring new trends and staying ahead of the curve. You're always looking for new ways to engage audiences and make our products shine.
  • Self-Starter: Highly motivated and independent, you thrive in a fast-paced environment and are ready to take ownership of your projects from start to finish.

Why join Stay22?

  • Support Travel Creators: Be part of a team that empowers travel creators to explore the world by increasing their passive income potential. 
  • Empower Your Growth: We hire champions and give them the opportunity to excel, skipping levels and honing their superpowers.
  • Lead with Impact: We empower our team members to take charge and make a real impact in the Stay22 universe.
  • Location, Location, Location: Enjoy our bright and vibrant office in the heart of Montreal's Plateau Mont Royal, surrounded by the best shops and restaurants.
  • Be Yourself: Embrace a come-as-you-are dress code and a flexible work schedule.
  • Comprehensive Benefits: We offer health & dental benefits, retirement plans, learning & development opportunities, and social & team-building activities, including exciting retreats (while we can't share all the details about our upcoming winter retreat, let's just say we hope it's smooth sailing. .)

Version française

À propos de Stay22

Stay22 est une startup en pleine croissance avec pour mission de donner aux créateurs de voyages les moyens de faire ce qu'ils aiment le plus : explorer le monde et partager leurs aventures. Nos solutions alimentées par l'IA aident les créateurs à monétiser facilement leur contenu, augmentant ainsi leurs revenus et créant des revenus passifs.

Aperçu du poste

Rejoignez notre équipe en tant que Product Marketing Manager où vous élaborerez des messages et des stratégies convaincants qui mettront en évidence les avantages uniques de nos produits. En collaboration avec les équipes produit et technique, vous développerez des contenus attrayants et des stratégies de mise sur le marché, permettant ainsi à nos équipes de vente et de réussite client de s'épanouir. Avec plus de 5 ans d'expérience, un talent pour raconter des histoires et une passion pour découvrir des avantages cachés et rendre des idées complexes faciles à comprendre, vous pourriez bien être la personne que nous recherchons.

Lieu de travail

Ce poste sera basé dans notre bureau de Montréal, situé au cœur du Plateau, trois jours par semaine avec la possibilité de travailler à domicile deux jours par semaine.

Responsabilités
  • Collaborer et créer: Travailler en étroite collaboration avec les équipes produit et technique pour distiller les détails techniques dans des messages marketing clairs, attrayants et convaincants qui mettent en évidence les avantages uniques de nos produits.
  • Mener la charge: Prendre en charge la création de tout le contenu lié aux produits, de la documentation technique aux campagnes publicitaires créatives, en veillant à ce que chaque élément soit adapté aux différents segments du marché.
  • Être la voix du produit: Développez et exécutez des stratégies de mise sur le marché qui enthousiasment nos clients et stimulent l'engagement. Vos campagnes seront la force motrice de nos lancements de produits.
  • Responsabiliser nos équipes: Diriger des sessions de formation pour doter nos équipes de vente et de réussite client des connaissances et des outils dont elles ont besoin pour réussir. Vous traduirez les spécifications techniques en propositions de valeur qui rendront nos produits irrésistibles.
  • Explorer et découvrir: Vous vous plongerez dans des études de marché pour découvrir de nouvelles opportunités et de nouvelles idées, afin de positionner nos produits de manière à ce qu'ils se distinguent dans un paysage concurrentiel. Vos découvertes façonneront notre orientation future.
  • Créer des points de contact percutants: Développez une communication spécialisée pour divers segments et secteurs verticaux, y compris des visites de produits, des campagnes de courrier électronique et des éléments de contenu innovants qui captent l'attention et incitent à l'action.
Ce que vous apportez:
  • Expérience et expertise: 3 à 5 ans ou plus dans le domaine du marketing produit, avec une expérience confirmée de lancements de produits réussis et de campagnes innovantes. Une combinaison d'expérience en technologie et en marketing créatif est un plus
  • Vision créative: Un don pour la narration et la capacité à transformer des concepts complexes en messages simples et compréhensibles. Vous n'êtes pas seulement un spécialiste du marketing ; vous êtes un conteur et un traducteur d'idées.
  • Connaisseur en technologie: vous êtes à l'aise avec les équipes techniques et savez traduire le 'langage des développeurs' en 'langage des clients'. Vous pouvez facilement combler le fossé entre les caractéristiques du produit et les avantages pour le client.
  • Penseur stratégique: Vous possédez de solides compétences en matière de réflexion stratégique et êtes capable d'avoir une vue d'ensemble tout en gérant les détails. Vous êtes un leader naturel capable de coordonner des équipes et de mener des projets à bien.
  • Passion pour l'innovation: Vous aimez explorer les nouvelles tendances et rester à l'avant-garde. Vous êtes toujours à la recherche de nouvelles façons d'impliquer le public et de faire briller nos produits.
  • Autonome: très motivé et indépendant, vous vous épanouissez dans un environnement en constante évolution et êtes prêt à prendre en charge vos projets du début à la fin.
Pourquoi rejoindre Stay22 ?
  • Soutenir les créateurs de voyages: Faites partie d'une équipe qui permet aux créateurs de voyages d'explorer le monde et de générer des revenus passifs.
  • Favorisez votre croissance: Nous embauchons des champions et leur donnons l'opportunité d'exceller, en développant leurs compétences et en progressant rapidement.
  • Faites la différence: Nous donnons à nos membres d'équipe les moyens de prendre des initiatives et d'avoir un réel impact dans l'univers Stay22.
  • Emplacement privilégié: Profitez de notre bureau lumineux et dynamique au cœur du Plateau Mont Royal à Montréal, entouré des meilleurs magasins et restaurants.
  • Soyez vous-même: Adoptez un code vestimentaire décontracté et un horaire de travail flexible.
  • Avantages complets: Nous offrons des avantages sociaux et dentaires, des plans de retraite, des opportunités d'apprentissage et de développement, ainsi que des activités sociales et de renforcement d'équipe, y compris des retraites passionnantes (bien que nous ne puissions pas partager tous les détails sur notre prochaine retraite d'hiver, disons simplement que nous espérons que ce sera une navigation en douceur. ).