Manager Integrated Campaign

Found in: Talent CA C2 - 6 days ago

Vaughan, Canada CAA Club Group Full time

Position Details

What you will do:

The Manager, Integrated Campaign & Government and Community Relations will partner with the business areas and channels to create and execute marketing plans that drive ecosystem awareness and interest; support our brand identity; and deliver customer value. Lead cross-functional working teams on the execution of seasonal campaigns Develop and manage execution of strategic annual marketing plans to support business objectives Coach team to improve efficiencies of marketing tactics and optimize marketing plans to budget Partner with internal creative team and external agencies on effective creative that is grounded in the brand conviction Collaborate with internal channel experts and external partners to identify optimal channel, media and tactic mix for marketing activities, track marketing results and KPIs Leverage consumer and industry insights to develop campaign positioning, refine target audiences, and build customer journeys Collaborate with CAA Government and Community Relations Team to develop strategies that deliver against building greater awareness and engagement in key initiatives Connect with counterparts at CAA Clubs across Canada to share applicable insights and learnings, or partner on select initiatives


Who you are:

Strategic, curious and creative thinker who can see the big picture and interdependencies between what they do and its impacts on others University degree, focus on marketing or creative (Media Studies, Communications, Film) is an asset Experience in B2C marketing, leveraging a variety of channels and tactics Have strong communication and collaboration skills Exceptional project management skills with demonstrated ability to organize, prioritize, manage and deliver multiple demands Demonstrated ability to provide fresh perspective and take creative approaches to problem solving, combined with an ability to view situations analytically Ability to develop and manage a team of high-performing marketing professionals

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