Event and Sponsorship Marketing Specialist

5 months ago


Mississauga, Canada CAA Club Group Full time

Position Details

What You Will Do 

External event and sponsorship planning, promotion, and execution

Work collaboratively with Marketing, Business Development, and other stakeholders to establish annual broker and customer event marketing plans

Lead the planning of Echelon’s annual broker loyalty retreat (K budget)

Develop detailed project plans to ensure that all event-related deadlines are captured and met

Research, source, and manage various vendors to fulfill event and budget requirements

Book venues, catering, arrange transportation, accommodations, and convention registrations 

Coordinate the timely development of collateral and promotional items for events

Work with IT and/or external vendors to meet audio/video requirements 

Provide event consulting support to select brokers 

Work with Graphic Designer and Marketing to plan and execute promotions related to events

Lead the creation of event dashboards to capture value of each event, and guide future event investments, calculating brand exposure, and business development KPI’s 

Seek new sponsorship opportunities to promote Echelon’s brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI/brand exposure

Develop the annual sponsorships budget, facilitate the contract and payment process, and track all sponsorship expenses

Capture and track sponsorship benefits and opportunities, and develop and execute plans to optimize exposure of each sponsorship

Manage promotional opportunities for all sponsorships. Ensure that all branded collateral and promotional items are provided for events, and that they are accurate and on-brand.

Liaise with communications and content team to fulfill sponsorship-related editorial and PR opportunities

Work collaboratively with members of the communications team and other internal stakeholders to establish an annual internal events plan

Provide consultation, resources and best practices to internal teams to support the planning of select team events and retreats 

Create an annual budget and plan for Echelon’s promotional branded giveaways

Order all promotional items, liaising with approved promotional vendors

Maintain contracts and manage the performance of all promotional item vendors

Who You Are 

University degree in Marketing or related field

2 years of previous event planning and execution experience

Demonstrated experience in managing large scale marketing projects

Insurance and/or B2B marketing experience

Superior internal/external partner relationship management ability

Comfortable working with budgets

Ability to manage conflicting demands and thrive in an environment of changing priorities 

French language proficiency would be an asset



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