Senior Event Marketing Manager

2 weeks ago

Mississauga, Ontario, Canada CAA Club Group Full time

Event and Sponsorship Marketing Specialist

Key Responsibilities

  • Plan, execute, and promote external events and sponsorships.
  • Collaborate with marketing, business development, and stakeholders to establish annual event marketing plans.
  • Lead the planning of Echelon's annual broker loyalty retreat and manage its budget.
  • Develop detailed project plans to ensure event-related deadlines are met.
  • Research, source, and manage vendors to fulfill event and budget requirements.
  • Book venues, catering, transportation, accommodations, and convention registrations.
  • Coordinate timely development of collateral and promotional items for events.
  • Work with IT and external vendors to meet audio/video requirements.
  • Provide event consulting support to select brokers.
  • Work with the graphic designer and marketing team to plan and execute promotions related to events.
  • Lead the creation of event dashboards to capture event value, guide future event investments, and calculate brand exposure and business development KPIs.
  • Seek new sponsorship opportunities to promote Echelon's brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI/brand exposure.
  • Develop the annual sponsorships budget, facilitate the contract and payment process, and track sponsorship expenses.
  • Capture and track sponsorship benefits and opportunities, and develop plans to optimize exposure of each sponsorship.
  • Manage promotional opportunities for all sponsorships, ensuring branded collateral and promotional items are provided for events and are accurate and on-brand.
  • Liaise with the communications and content team to fulfill sponsorship-related editorial and PR opportunities.
  • Work collaboratively with the communications team and other internal stakeholders to establish an annual internal events plan.
  • Provide consultation, resources, and best practices to internal teams to support the planning of select team events and retreats.
  • Create an annual budget and plan for Echelon's promotional branded giveaways.
  • Order all promotional items, liaising with approved promotional vendors.
  • Maintain contracts and manage the performance of all promotional item vendors.

Requirements

  • University degree in Marketing or a related field.
  • 2 years of previous event planning and execution experience.
  • Demonstrated experience in managing large-scale marketing projects.
  • Insurance and/or B2B marketing experience.
  • Superior internal/external partner relationship management ability.
  • Comfortable working with budgets.
  • Ability to manage conflicting demands and thrive in an environment of changing priorities.
  • French language proficiency would be an asset.

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