Creative Lead

2 weeks ago

Toronto, Canada The Globe and Mail Full time

COMPANY OVERVIEW

:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Globe Content Studio works with the country’s top brands to tell award-winning stories that resonate with their target audiences. From podcasts to video, photo essays to immersive interactives, on- and off-platform, it aims to exceed client objectives.

Joining the content-marketing division of The Globe and Mail requires a passion for excellence and an unwavering commitment to innovating in a fast-paced, dynamically evolving industry. The team of content strategists, creatives and analysts are seeking a creative lead who is a self-starter, and who is able to thrive in an entrepreneurial environment.

We are seeking a Creative Lead who will play an integral role in the look and feel of work produced by Globe Content Studio, including campaign oversight, supporting internal and client-facing storytelling objectives, and championing strategic design across multiple platforms. You will help bring big ideas to life with a multidisciplinary team to pitch and produce projects for The Globe and Mail and its advertising partners. The ideal candidate will have digital skills and familiarity with relevant platforms. The ability to provide direction on video and motion-graphic work will also be an asset. This is a 13-month contract position.

The Globe and Mail supports a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization, and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we’d like to hear from you.

RESPONSIBILITIES:

Taking charge of design and creative strategy, ensuring a bold, consistent look across channels, and spearheading the development of major initiatives for key clients. Collaborate closely with the content strategist to align creative vision with content goals. This is the beating heart of the job. Facilitate brainstorming/creative sessions to generate fresh ideas. Produce unique creative solutions that meets client needs as well as our own. Contribute to conversations around the best content formats to recommend when telling specific stories. Have a good grasp of how to bring interactive formats and pages to life on and off platform. Leverage data and insights to make informed content format recommendations to clients. Work with content strategists to identify and bring to life the best interactive formats and pages, both on and off-platform. Collaborate with content strategists to integrate disparate pitch components (insights/content/KPIs/performance) into strong, cohesive creative narratives. Ensure seamless integration with other departments. Art direction for large campaigns—setting out the creative concept and establishing a visual approach across touchpoints. Provide examples, case studies, mockups and mood boards where appropriate. Lead the art direction for photography and video shoots where possible. Ensure visual elements align with the overall content strategy developed with the content strategist. Build custom decks where appropriate and do same for Content Studio trade-marketing presentations. Management of the creative production budget; establishing and maintaining external partnerships. Take lead on all video- and motion-related executions, hiring required external talent as needed. Build, maintain and provide direction to a network of freelance talent, such as photographers, illustrators, designers, videographers, sound editors, and more. Maintain and upgrade the Globe Content Studio website. Build, evolve and ‘own’ a distinctive visual identity for the Studio, helping create a world-class aesthetic through design and typography. Providing creative direction to internal and external creative collaborators; an ability to give instructive feedback is key. Ability to code with HTML and CSS. Partner with the interactive designer to produce standout editorial and Sponsor Content work. Work with The Globe and Mail’s UX and newsroom teams to ensure adherence to Globe design principles. Lead the team in understanding and explaining the capabilities of The Globe’s internal CMS and be able to adapt to third-party content-management systems. Contribute to the annual Tactics & Takeaways signature Content Studio event by overseeing look and feel of all marketing assets. Be comfortable participating in events and workshops related to design and creativity. Help build post-event content assets.

QUALIFICATIONS:

Five or more years of experience in designing for digital media. Bachelor’s degree, diploma or certification in design, communication, media, or relevant education program Comprehensive knowledge of design software such as Figma, Photoshop, Illustrator, InDesign. A background working in video editing and motion graphics is an asset. Experience with HTML and CSS. A background in content is an asset. A self-starter who takes ownership of multiple project-based tasks; a proactive, innovative and accountable problem solver. Team player suited to fast-paced, results-based environment, requiring flexibility to adapt to evolving market needs. Ability to confidently communicate and defend design and creative choices to different stakeholders.

*Additional Requirement:

Please include your portfolio or a link to your work as part of your application process.

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

Competitive compensation to ensure we hire, retain and reward team members Hybrid work environment that promotes work-life balance Generous vacation and flexible work arrangements Parental leave top-up Competitive health and dental benefits Defined Benefit pension plan Annual wellness subsidy On-site chiropractor and registered massage therapist Employee and family assistance program Free digital subscription to and 40% off other Globe products Education assistance for external training courses

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers. We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. We support continuing education and provide both internal and external opportunities for training and development.

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