Lead Creative Strategist

4 months ago

Toronto, Canada TikTok Full time

Responsibilities
TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

**About the team**:
Creative Lab is TikTok's in-house creative consultancy for brands and creative companies. We work collaboratively with key accounts, creative agencies, and in-house creative teams to inspire creativity and advance TikTok-first thinking.

**Responsibilities**:

- Lead creative consultation and education with key clients. You partner with Sales and other cross functional teams to educate and inspire their key brands and agency partners on TikTok's creative possibilities. You do this in many ways: real-time consultation on creative strategies, collaborative workshops, best practices, trends presentations, and more.
- Cultivate meaningful relationships with sales partners, clients and creative partners. You prioritize internal business objectives and propose creative solutions that solve clients' business problems. You foster productive relationships externally, with senior-level clients, and internally, among cross-functional leads. You uncover insights and new opportunities for partnership.
- Inspire the industry. You work with brands and agencies to develop best-in-class creativity on TikTok. You leverage every opportunity to provoke case study worthy work to inspire the industry at large.
- Champion our branded solutions. Understand ad product benefits, capabilities, and features that translate to creative recommendations and best practice solutions for clients.
- Strengthen and amplify vertical thought leadership. You'll develop vertical specific POVs for how brands show up on TikTok to drive toward deeper partnership. You work to develop and spotlight case study worthy work to inspire the industry at large.

**Qualifications**:
**Minimum Qualifications**:

- Must be willing to work out of our office in Toronto, CA
- Experience within a top tier creative agency, brand creative group or a creative role
- A portfolio that showcases previous creative/strategic work.
- Passion for TikTok, the power of the platform, its communities, and the creative possibilities it can unlock
- Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends
- Excellent written and verbal communicator, with the ability to solve for complex business problems through compelling creative strategies, breakthrough creative ideas, and engaging presentations

**Preferred Qualifications**:

- Experience creating content on or for TikTok.
- Experience on a wide range of categories in the advertising and marketing space, i.e. (Auto, CPG, Entertainment, FinServ, QSR, Retail, Tech, Travel)
- Deep interest and understanding of the social/digital space, as well as the creator economy.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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