Lead Creative Writer

3 months ago

Toronto, Canada Faire Full time

**About Faire**

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

**About this role**

As a lead creative writer in our Brand Studio team at Faire, you'll join a tight-knit, collaborative team of creatives helping bring the Faire brand to life. In this role, you'll help craft Faire's brand across brand marketing, social and growth, taking on conceptual and executional projects that span across brand campaigns, product launches, branded content, paid ads, social and internal channels and so forth. Working with team members across design, product, and marketing, you'll strive to communicate our brand and mission to our customers and craft the experiences that make Faire, Faire.

We're looking for a highly collaborative and conceptual copywriter that thinks strategically and holistically about brand experience. An artful communicator who thrives on delivering elegant and non-traditional creative solutions that are rooted in strategy and tap into culture. A conceptual problem solver and thoughtful writer that can translate strategy into ideas and creative concepts but is also able to sweat the details and get really serious about the story, craft, language, and quality of the execution. A storyteller that knows how to tell authentic stories and craft a unique and human voice to our brand.

This role sits within the Brand Studio team who is a multidisciplinary group of creatives dedicated to build and evolve the Faire brand and bring it to life through a myriad of channels and experiences. Brand Studio sits within Faire's larger design organization, which includes product design and research.

**What you'll do**
- Conceptualize and execute a wide-range of global and regional branded experiences, integrated campaign campaigns, events and activations, paid ads, social content, product launches and digital campaigns.
- You'll work closely with the Brand Studio team, partnering with brand designers, Art Directors and Creative Ops to develop world-class creative solutions.
- You would be a proven collaborator who can drive work from brief to launch, and partner directly with the in-house team as well as freelancers and external partners/agencies, while advocating for excellent brand storytelling and masterful craft/quality.
- You'd be owning and executing your own projects from concept to launch, and working closely with cross-functional leads from product marketing, brand marketing, paid and social media, content and product design.
- Foster storytelling and creative thinking within the team.
- Evolve and cultivate a unique, authentic and ownable voice for the Faire brand.

**Qualifications**
- **6+ years as a copywriter or creative writer **executing world-class creative work in the brand, digital, editorial, or ecommerce area with a heavy focus on storytelling, campaigns and idea generation. Whether at an agency or in-house, you've tackled a wide range of projects and executions.
- **Portfolio well rounded of previous work,** that displays the ability to understand brand narratives, storytelling, big idea generation and voice/tone craft; as well as copy for marketing initiatives across different channels and mediums (paid, social, podcast ads, digital campaigns, product launches)
- **Excellent writing craft skills**. A mastery of language and narratives to create compelling messages for our audiences. Must maintain a careful balance between inclusivity and humanity but also refinement and high-quality outputs.
- **Proven ability to write for short and long format alike**. From a 15 second podcast ad to a campaign landing page or a manifesto/anthem.
- **Excellent presentation and communication skills.** Ability to convey creative decisions and executions in a way that inspires stakeholders and audiences.
- **Experience with writing scripts **and ideating for films and social content.
- **Ability to operate at different altitudes,** from a big picture strategic POV to a focused and detailed oriented approach.
- **A consistent track record of building integrated campaigns for various marketing channels**, with an ability to uphold the highest standards of quality.
- **A collab

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