Senior Specialist, Client Partnerships

4 weeks ago

Toronto, Canada VDX.tv Full time

Role

We are looking for a Senior Specialist, Client Partnerships, who understands the unique marketing challenges faced by various industries in Canada and comes with a deep understanding of marketing and sales strategy. We are looking for people who have experience working and partnering directly with marketing leaders.

Reporting to the Head of Client Partnerships Canada, the Senior Specialist, Client Partnerships, has the responsibility for selling the VDX.tv proposition, platform, and products to agencies & brands directly. You will be responsible for specializing in a single vertical. This vertical may be Automotive, Consumer Goods, Finance, Retail, Restaurants, Travel, Public Service, Pharmaceuticals, or Media and Entertainment, etc. We are looking for people who understand the unique marketing challenges faced by direct clients and have a deep understanding of marketing and sales strategy. You will work with a close-knit team consisting of 6-12 members who focus on complementary functional areas, including account strategy, mid-funnel strategy, creative strategy, campaign strategy, market strategy and supply strategy.

Responsibilities

Act as primary client-facing lead for all prospective and current clients, both agency and direct. Generate activity and revenue to promote growth within the VDX.tv offering. Map out the landscape and put together a prioritized outreach strategy to connect with marketing leaders and decision-makers at the brand level. Set up meetings and have strategic discussions directly with marketing leaders at companies. Prepare for meetings by researching each company, their current marketing strategy, and their unique challenges. Educate marketing leaders on our unique cross-platform video solutions and how those solutions can address their unique challenges. Establish long-term relationships with the goal of being a valued strategic partner. Provide campaign strategy consultation and analysis. Ability to listen carefully to delineate customer challenges, curate creative solutions, and address client needs.

Qualifications

6+ years of marketing strategy experience A sales background or a demonstrated aptitude for sales skills is preferred, but not required Agency experience leading the relationship with senior marketers at brands Brand marketing experience, directly managing and strategizing campaigns as an internal marketer at leading brands Ability to have a discussion on marketing strategy with senior marketing leaders at a brand Proven relationship building capabilities with key marketing decision makers at brands, OR A track record of developing enduring and actionable client/partner relationships Strong understanding of marketing industry trends and technologies Strong knowledge of leveraging brand marketing to drive impact Strong work ethic, hunger to learn, and drive to constantly improve Self-motivated, and comfortable working independently and as part of team where members are accountable to each other Problem solver and doer Team player who works well with others to make work enjoyable

Work Environment

We are a remote-first organization. This role is for Toronto, Canada. Our organization consists of about 450 people who are globally distributed. The average tenure at our company is 7.1 years. This compares to an average tenure of 2-3 years at all other advertising technology companies. Because we are a remote-first organization, we feel it is even more important to connect with your colleagues in-person and build strong relationships. As a result, we invest in a company-paid week-long summit every six months, at a destination that is conducive to work and enjoying each other's company. All companies have variations of benefits and core values. We have strong benefits and core values as well. However, we believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose. Our team environment supports a healthy work/life balance. 

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