Senior Product Marketing Manager

4 weeks ago

Ottawa, Canada Rewind Software Full time
Job Description

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You are the steel thread that builds go-to-market strategies and executes product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner and sales channels to be successful.

You will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to grasp and present our product’s value proposition in a way that clearly articulates how we solve our buyers’ problems is critical to success. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers, partners and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. 

Your responsibilities:

  • Conduct Market Intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.

  • Understand the competitive landscape—be an expert on our competition and how they are positioned.

  • Collaborate with product management and marketing communications to develop product positioning, messaging and content that resonates with our target buyer personas.

  • Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

  • Develop marketing programs for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

  • Plan the launches of net-new products, features and releases of existing products, and manage the cross-functional implementation of the plan.

  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.


Qualifications

Having 5+ years of experience in product marketing in a B2B SaaS environment is crucial to be successful in this role. You also have an experience working in a startup or a scale up organization in a highly collaborative environment.

You also have:

  • Experience working with product teams to define product strategy

  • Strong technical background and understanding (you ideally have a development degree or have proven experience working with technical teams speaking their language)

  • Strong quantitative analytical ability and excellent written and oral communication skills in positioning, messaging and narrative story telling

  • Customer-centric with experience speaking directly with customers

  • Comfort in a fast-paced, entrepreneurial, start-up environment

  • The ability to stay highly organized while managing multiple projects and priorities



Additional Information

Where You’ll Be
Our organization follows a hybrid work structure where employees work from the office three days/week. This role will be based out of our Ottawa office.  

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

  • Flexible working hours 
  • Employee stock options
  • Health benefits
  • 3 weeks vacation
  • 7 life leave days
  • 2 Level Up days for professional development
  • 1 volunteer day
  • Summer hours (off every other Friday from June - September) and office closed during the holiday break in December
  • 4 week sabbatical after 4 years with us
  • Paid parental leave
  • $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
  • $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply. 

  • Senior Product Marketing Manager

    2 weeks ago

    Ottawa, Ontario, Canada Rewind Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Rewind, a service that protects critical data for businesses of all sizes.This is a unique opportunity to drive product strategy and marketing initiatives that will propel our growth and success in the B2B SaaS market.The ideal candidate will have 5+ years of...

  • Senior Manager of Product Marketing

    2 weeks ago

    Ottawa, Canada ROSS Full time

    Reporting to the Director of Performance Management Product Marketing, you will be responsible for solutions supporting Financial Management and Control. You will help shape and execute the go-to-market strategy for financial consolidation and corporate reporting solutions. You will drive outstanding execution across the organization to create a...

  • Senior Manager of Product Marketing

    2 weeks ago

    Ottawa, Canada ROSS Full time

    Reporting to the Director of Performance Management Product Marketing, you will be responsible for solutions supporting Financial Management and Control. You will help shape and execute the go-to-market strategy for financial consolidation and corporate reporting solutions. You will drive outstanding execution across the organization to create a...

  • Senior Product Marketing Strategist

    3 weeks ago

    Ottawa, Ontario, Canada Nanometrics Full time

    About UsNanometrics is a global, award-winning company specializing in seismic technology and industry application experience.We provide monitoring solutions and equipment for studying artificial and natural seismicity. Our expertise spans mission-critical seismic arrays, tsunami and early earthquake warning systems, induced seismicity monitoring in the...

  • Junior Marketing Manager

    6 months ago

    Ottawa, Canada Marketing Blendz Full time

    **Overview** We welcome all applicants from different areas of study as long as there is a strong written skillset, a solid understanding of social media, a willingness to learn and a passion for marketing. As a junior marketing manager, you will work to create engaging and relevant content on a variety of marketing platforms. You will also coordinate with...

  • Senior Corporate Marketing Manager

    2 weeks ago

    Ottawa, Canada ROSS Full time

    Reporting to the Director of Performance Management Product Marketing, you will be responsible for solutions supporting Financial Management and Control. You will help shape and execute the go-to-market strategy for financial consolidation and corporate reporting solutions. You will drive outstanding execution across the organization to create a...

  • Product Marketing Manager

    1 week ago

    Ottawa, Canada Augmentt Full time

    About Augmentt At Augmentt, we empower Managed Service Providers (MSPs) with cutting-edge tools to manage and secure their clients' cloud ecosystems. As we grow, we’re looking for a dynamic Product Marketing Manager to join our team and drive the success of our products in the market. Role Overview The Product Marketing Manager will be the cornerstone...

  • Product Marketing Manager

    7 months ago

    Ottawa, Canada GaN Systems Full time

    **Job description** You want to lead the disruption in automotive power semiconductor industry with GaN? You enjoy working in highly complex settings and are able to lead and work in global cross-functional teams? You want to play a major part in the expanding our electrical drivetrain business? Then this position is a good match for you! As Product...

  • Senior Technical Product Manager

    3 weeks ago

    Ottawa, Canada BlackBerry Inc. Full time

    p>BlackBerry QNX is a trusted supplier of safe and secure operating systems, hypervisors, frameworks and development tools, and provides expert support and services for building the world’s most critical embedded systems. BlackBerry QNX was born in embedded, and provides time-tested and trusted foundation software, including our deterministic microkernel...

  • Product Marketing Manager

    1 month ago

    Ottawa, Canada N-able Full time

    Why N-able: IT doesn’t get better than this! N-able isn’t just another software company - we’re going places, and we’d love for you to be a part of that journey. With N-ablites in more than 15 countries around the world, you’re adding your unique voice to a diverse team of people who are supporting our customers, and one another. The Way We Work,...

  • Senior Technical Product Manager

    4 months ago

    Ottawa, Canada N-able Full time

    Senior Technical Product Manager JOB_DESCRIPTION.SHARE.HTML CAROUSEL_PARAGRAPH JOB_DESCRIPTION.SHARE.HTML Ottawa, Canada Engineering 19120 Job Description Why N-able N-able is looking to hire a Senior Product Manager who can help define a successful product strategy and roadmap working closely with UX, engineering and other teams to execute...

  • Product Marketing Manager

    5 months ago

    Ottawa, Canada Nanometrics Full time

    Working Title: Product Marketing ManagerReports to: Director, Marketing Based in: Ottawa, ONTerm:Full Time About Us With over 37 years of seismic technology and industry application experience, we are a global, award-winning company providing monitoring solutions and equipment for studying artificial and natural seismicity. From mission-critical seismic...

  • Product Line Marketing Manager

    6 months ago

    Ottawa, Canada Microchip Technology Full time

    Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We...

  • Marketing Associate

    4 weeks ago

    Ottawa, Canada United Zen Marketing Full time

    With years of experience in the communication field, United Zen Marketing has created relationship-based methods focused on our innovative marketing outreach techniques. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission is to teach all our...

  • Marketing Sales Consultant

    5 months ago

    Ottawa, Canada Integrated Marketing Platform Inc. Full time

    Marketing Sales Consultant (Full Time), OttawaThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.About the Role:The Position:Highly motivated Marketing Sales Consultants generate new business...

  • Marketing Sales Consultant

    4 months ago

    Ottawa, Canada Integrated Marketing Platform Inc. Full time

    Marketing Sales Consultant (Full Time), OttawaThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.About the Role:The Position:Highly motivated Marketing Sales Consultants generate new business...

  • Product Marketing Manager

    4 weeks ago

    Ottawa, Canada Versaterm Full time

    **Who We Are** For more than 40 years, Versaterm Public Safety has defined the future of public safety software, delivering success to agencies, large and small, with an end-to-end ecosystem of solutions from community engagement to case closure. Versaterm’s dedication to public safety is demonstrated by an unwavering commitment to customer satisfaction,...

  • Senior Product Marketing Manager

    3 weeks ago

    Ottawa, Canada Rewind Full time

    Company DescriptionRewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing...

  • Senior Product Marketing Manager

    3 weeks ago

    Ottawa, Canada Rewind Full time

    Company DescriptionRewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing...

  • Production and Marketing Manager

    2 months ago

    Ottawa, Canada National Research Council Canada Full time

    Priority may be given to the following designated employment equity groups: women, Indigenous peoples* (First Nations, Inuit and Métis), persons with disabilities and racialized persons*. - The _Employment Equity Act_, which is under review, uses the terminology Aboriginal peoples and visible minorities. **City**: Ottawa **Organizational Unit**:...