Director of Demand Generation

4 weeks ago

Toronto, Canada The Leadership Agency Full time
Job Description

Our client is a high growth SaaS company that that is powered by AI. They are a global company spearheading a Canadian expansion They are industry leaders and have 4000 customers in over 100 countries. They are enhancing their leadership team and we are looking for their first Director of Demand Generation to join their team


  • Report to VP of Marketing.
  • Develop, plan, and execute comprehensive marketing initiatives aimed at enhancing brand visibility, stimulating demand, and boosting revenue.
  • Collaborate closely with cross-functional teams including Product Marketing, Marketing Operations, Revenue Operations, and Sales to steer strategic marketing initiatives.
  • Cultivate a robust pipeline of Ideal Customer Profiles (ICPs) across various stages of the business cycle, culminating in successful deal closures.
  • Lead, mentor, and empower a team of marketing professionals, fostering accountability, motivation, and a results-driven mindset.
  • Utilize diverse tools and methodologies to craft a comprehensive demand generation strategy targeting ICPs and diverse buyer personas, tailored to each stage of the purchasing journey.
  • Oversee a substantial marketing budget, conducting thorough analyses to gauge the business impact of initiatives.
  • Demonstrate financial acumen in resource allocation and experimentation to continually optimize marketing ROI.
  • Spearhead strategic multi-channel campaigns focusing on prospects in key segments and verticals.
  • Implement a wide array of marketing tactics such as ABM, SEM, SEO, content syndication, display advertising, targeting, email, direct mail, webinars, and events.
  • Define key performance indicators (KPIs), deliver forecasts, analyze performance metrics, and refine processes to drive core business objectives.
  • In-Office opportunity located in Toronto.


Requirements
  • 3+ years of SaaS experience in a similar managerial role.
  • Proven success in scaling demand generation functions through people, technology, data, and processes.
  • Experience in a high-growth scale-up environment.
  • Excellent verbal and written communication skills.
  • Goals-oriented and strong interpersonal skills.
  • Analytical with a data-driven mentality and experience reporting results to all cross-functional stakeholders.
  • Ability to work cross-functionally and collaborate with senior leadership.
  • Strong leader and mentor with a passion to build up your team.
  • Must be located in Toronto.


Benefits
  • Ability to join a fast-growing company in scale-up mode.
  • Competitive compensation + benefits package.
  • Dynamic + Collaborative environment
  • A fast-paced work environment where mutual support is integral.
  • A data-driven approach to decision-making.
  • Work alongside best-in-class leadership.


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