Demand Generation Manager

3 weeks ago

Toronto, Canada Brizo FoodMetrics Full time

Who We Are

Brizo FoodMetrics, a market intelligence platform for foodservice suppliers and vendors, aims to be the source of truth on the foodservice industry. Brizo empowers businesses with comprehensive, fresh, and accurate data on over 1.9+ million foodservice establishments across the U.S., Canada, and the UK. Our platform equips sales and marketing teams with data-rich, actionable market insights, increasing leads and improving conversion rates. Trusted by high-profile customers like DoorDash, Tyson, and Toast, Brizo FoodMetrics continues to set the standard for excellence in the foodservice market data.


The Job Opportunity:

We are seeking a talented, self-directed Demand Generation Manager to join our team and drive the strategy and execution of marketing programs that capture and nurture leads across multiple channels. Has a track record of running and optimizing organic and paid integrated marketing campaigns on search and social. Possesses hands-on experience with detailed setup and management of tracking, measurement, and inbound journeys. You will lead efforts that increase demand, generate high-intent sales leads, and drive top-of-funnel growth .


What You'll Be Doing:

  • Design and execute targeted demand-generation campaigns that enhance market awareness, build trust, and generate demand amongst our ideal customer profiles.
  • Develop strategies for lead capture and nurturing programs to advance leads through the sales funnel. 
  • Manage integrated paid and organic programs that significantly increase our marketing database and overall marketing qualified lead (MQL) pipeline.
  • Plan and implement multi-touch, multi-channel campaigns across all stages of the buyer’s journey, leveraging channels such as webinars, email, social media, SEM, display advertising, and content marketing.
  • Use A/B testing and optimization strategies to continuously improve campaign effectiveness and generate a high-quality sales pipeline.
  • Manage nurture programs for new business prospecting and product upsell across geographies and product lines.
  • Manage account-based marketing strategy across client tiers for enterprise accounts.
  • Work closely with other marketing specialists, content creators, and product specialists to ensure demand generation strategies are integrated and aligned with overall marketing objectives.
  • Manage and optimize SEM campaigns across platforms such as Google Ads and LinkedIn Ads to maximize ROI and lead generation.


Qualifications:

  • Bachelor’s degree in Business, Marketing, or equivalent.
  • 4+ years of hands-on experience in SaaS B2B, specializing in demand generation, preferably within early-stage startups or data & analytics products.
  • Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline.
  • Proficiency in SEO, SEM (including platforms like Google Ads, LinkedIn Ads, and Google Analytics), and experience with marketing automation tools like ActiveCampaign, Marketo or Pardot.
  • Capable of leveraging data from CRM, Marketing Automation, and ABM tools to make informed decisions and optimize marketing efforts
  • Exceptional communication skills, including copywriting and proofreading.
  • Ability to work independently and remotely, showcasing ownership, accountability, and a continuous improvement mindset.


How to Apply:

If you are a results-oriented, strategic thinker with a passion for shaping the future of the foodservice industry, we invite you to join our team at Brizo FoodMetrics. Please apply using LinkedIn. Brizo FoodMetrics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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