Market Intelligence Manager

3 weeks ago


Milton, Canada ROCKWOOL Group Full time

Market Intelligence Manager

ROCKWOOL is seeking a Market Intelligence Manager to join our Marketing and Business Development team . This position will be based on site in our Milton, ON head office , has no direct reports and will report to the VP Marketing & Business Development.

Your Future Team

You’ll be working closely with the members of ROCKWOOL N.A. Marketing, Sales, Product Management, Technical, Operations, Supply Chain, & Finance teams and externally with Suppliers, Consultants, Agencies, Customers & Partners.

What You Will Be Doing

As our Marketing Intelligence Manager , will be responsible for market research and intelligence; gathering, tracking and interpreting market information, developing and supporting market penetration strategies, and reporting on agreed market sectors and products segments. You will evaluate new business opportunities, partnerships, and markets to expand our North American footprint as well as ensure that the strategy and strategic decisions are supported by insights and data.

Support strategic decision-making by providing insights and inputs on opportunities and challenges. Drive commercial and strategic projects in close collaboration the VP Marketing & Business Development Run marketing intelligence operations including monthly reporting including market & competitive performance dashboards. Prepare strategy and strategic initiative presentations for internal executive audiences Market Analysis and InsightCompile, monitor and analyze construction and insulation markets, and relevant economic data, news, developments and trends;Generate insight and understand potential impact on ROCKWOOL market positionSet up and manage internal intelligence and knowledge sharing processes and reportsKeep track of competitors’ results, movements and newsUndertake ad-hoc analysis

• Market Size and Position

Assess and track insulation market size, with detailed segmentation and forecasts Determine Rockwool share in market segments and opportunities Manage internal MSA tool (NA) in conjunction with ROCKWOOL Group Strategy ProcessWorking in conjunction with the VP Marketing on the annual strategy planning processDevelop a deep understanding of the ROCKWOOL business Work in conjunction with the Product Management Team to:Provide information on key market sectors/segments to enable the product team to make strategic decisions based on market intelligenceAssist product rationalization and analysis to determine whether existing products meet the needs of the target market sectorsContribute to the Product Development steering group

Segment intelligence and development

Support development and implementation of segment strategies:Plan, research, scope out and understand sectors in terms of building functionIdentify and prioritize segmentsUnderstand construction spend and methodsRecommend best prospects and appropriate strategies; help develop proposals Co-ordinate primary research, liaising with internal stakeholders and external companies to commission, design and deliver research projects

Manage & execute annual NPS survey and ad hoc customer satisfaction measurements.

Liaise with other NA OPCOs (ie. Rockfon, Technical Insulation) where relevant. Support marketing and management team with analysis and presentations.

What You Bring

Minimum 5 years’ experience working in market insights, finance or data-based consulting Business or Economics Degree (master’s degree an asset) Experience within the building materials or construction market a plus Highly skilled proficiency in Microsoft Office applications Experience working with business systems: SAP is preferred Strong written and verbal communication skills and attention to detail Able to communicate complex subject matter in a clear and concise manner Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment

What We Offer

Competitive salary Comprehensive benefits package including Health, Dental, Vision, Massage Therapy & more Generous Paid Time Off (PTO) and Paid Holidays Retirement Pension Matching Program Work/Life Balance  Life and Disability Programs Educational Assistance Top up plans for maternity and paternity leave Fitness Reimbursement Employee Assistance Program (EAP) 

Who We Are  

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose –  to release the natural power of stone to enrich modern living.  

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions:  

Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work. ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment. We encourage our employees to get involved and make a positive impact in the communities we serve.

Diverse and Inclusive Culture  

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees. 

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “ The ROCKWOOL Way ”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer.  We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


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