Digital Marketing Manager

3 weeks ago

Milton, Canada M-D Building Products Inc. Full time

**Digital Marketing Manager - Job Description**

**Knowledge and Skills**:

- Microsoft Suite: MS Office, MS Teams etc.
- CRM Platforms: Salesforce/Salesforce Marketing Cloud (others: Microsoft Dynamics, ZOHO, HubSpot etc.).
- Extended knowledge of social media platforms: LinkedIn, Facebook, Instagram, Twitter etc.
- Experience working within different CMS platforms (WordPress, WooCommerce, HubSpot, etc.).

**Key Responsibilities**:

- Defines and develops digital marketing strategy in line with the sales strategy and our various brands, includes studying economic indicators, tracking changes in supply and demand, identifying customers/target audiences and their current and future needs, and monitoring the competition.
- Oversee the flawless execution of social media posts and social media ads. Work with team to develop rigorous A/B tests. Analyze results with team and make changes in content to drive conversions.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs), reporting on results and providing recommendations for continuous improvement.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points, drop off points, and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Lead and coach direct reports in support of company’s goal.
- Managing team member administration (performance review, goals setting, appraisals etc.)
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees (including counseling, disciplining, planning, monitoring, and appraising job results).
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Identify and evaluate need for alternative channel marketing initiatives.
- Employ sophisticated data analytics/tools to create reports that will be used to optimize and improve the company’s digital marketing performance.
- Set up the attribution model and measurement for the multi-channel marketing activities of the company (integrating both paid and unpaid activities).
- Conduct regular digital and competitive audits to assess and monitor competitive performance and benchmark versus company performance.
- Ensure all promotions are on-brand, consistent in terms of style, quality, and tone of voice.
- Oversee team’s workflow, ensuring timelines on projects are met.
- Create organizational tools (checklists for content, templates, gated porta for assets, etc.).
- Lead special initiatives (ex: provide creative direction, video production, digital/website initiatives etc.).
- Facilitate live webinars, virtual sessions/meetings (including in-person).
- Developing, implementing, and managing digital budgets and timelines.
- Create and/or process invoices/purchase orders.

**Virtual Trade Show Management**
- Work with vendor to build virtual presence.
- Manage all pre
- and post-show promotions, campaigns, sponsorship activity.
- Record all customer and third-party show contracts.
- Track budgets and schedules.
- Capturing customer leads and list management (grow CRM).
- Work with Marketing, Sales, and Communications teams.
- Coordinating show specials, featured products, banners, graphics and content.
- Loading all content to virtual CMS platforms.
- Create and/or receive purchase orders related to Sales & Marketing.
- Coordinating all promotional/swag/apparel items for giveaways.
- Create design briefs and liaise with graphic designer to complete design tasks.
- Prepare PowerPoint/Prezi presentations as required.
- Communicate with external clients as required.
- Facilitate webinars, virtual sessions/meetings (including in-person).

**Other**
- Work closely with the Sales and Marketing team across North America to collect market insight and report on competitor activity.
- Any other duties as requested by management.
- Ability to travel as required.

**Desired Characteristics and Qualifications**:

- 7+ years of hands-on experience driving customer acquisition through digital marketing (agency or in-house).
- Good technical/project management skills and an understanding of the customer experience.
- Ability to meet multiple deadlines in a fast paced and challenging environment.
- Intimate experience managing campaigns to achieve specific KPIs, such as CPA, new customer acq

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