Marketing Automation Specialist

1 month ago

Toronto, Canada Allocate Full time

Every single day around the world, thousands of patients are harmed from care delivery errors, many of which are preventable. We want to change that. RLDatix is on a mission to improve healthcare by enabling a world where patients receive the best and safest care possible. Trusted by thousands of clients around the world, our connected healthcare operations platform combines software and trusted services to empower organizations with critical data insights across risk, safety, compliance, provider lifecycle and workforce management. Our user-centric approach provides a holistic, real-time view of healthcare operations, connecting disparate information across the enterprise – thus giving organizational leadership the contextualized data they need to make better informed decisions.

RLDatix is truly global, with over 2, employees across the UK, Europe, Middle East, Australia, Canada, and the United States. Our strategy is fueled by organic and inorganic growth that brings together the brightest minds and the latest technology – including AI - to deliver marketing leading solutions for our clients. We are looking for people to join our team who are passionate about making a positive change in healthcare. Join us as we work towards our vision of safer, better healthcare for all.

What You Will Do:

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with the Campaign team, PMMs, Comms, and Digital, this role will implement all programmatic and operational initiatives through the marketing automation platform in North America.

You will be responsible for building, launching, and reporting on marketing campaigns, ensuring that the data flow moves through to our Business Development Team for follow-up. You will also be accountable for data integrity and good data hygiene across SFDC and HubSpot.

Key Responsibilities

· Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

· Asset creation - Work alongside the Campaign and Digital teams to create assets and landing pages in our marketing automation system, HubSpot. These will be used for all marketing activities.

· Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.

· Assist with the lead management process of marketing campaigns to ensure leads are actioned and nurtured in a timely manner.

· Understand and evaluate campaign metrics and distribute campaign performance to the marketing team to help meet their objectives.

· Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

· Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

· Maintain the quality of marketing data including compliance with corporate global privacy (CAN-SPAM, CASL, GDPR and others) and keep up to date on email best practices.

· Support Marketing Operation Manager in essential marketing operations initiatives in HubSpot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

· Support Marketing Operations Manager and work closely with the Marketing Operations team on projects and initiatives as required.

·

Experience/Knowledge/Competencies You Will Need:

· Minimum of 2 years of experience with HubSpot, or other marketing automation solutions (ex. Marketo, Pardot).

· Knowledge of database management concepts and best practices.

· Strong interpersonal communication skills, including the ability to work collaboratively and interact with all levels. 

· Experience with Salesforce reporting and analytics.

· Strong analytical skills and highly developed attention to detail.

· Ability to work in a fast-paced environment and manage multiple projects under tight deadlines.

· Strong organizational skills and ability to prioritize tasks.

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.

RLDatix offers a competitive compensation package and comprehensive benefits package including health, dental, vision, life, disability coverage, a generous retirement savings plan, paid time off, and paid holidays. RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.


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