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Marketing Automation Specialist

4 months ago

Old Toronto, Canada Panda Hub Inc. Full time

We are seeking a Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and optimizing marketing automation processes to drive lead generation and customer engagement.

Responsibilities:
  • Design, build, and deploy automated marketing campaigns using industry-leading platforms such as HubSpot or Marketo.
  • Develop and maintain automated workflows for lead nurturing, segmentation, and scoring.
  • Analyze campaign performance and make data-driven recommendations for optimization.
  • Collaborate with cross-functional teams to integrate marketing automation with CRM systems and other marketing technologies.
  • Stay updated on emerging trends and best practices in marketing automation and implement them to enhance our marketing efforts.
Preferred Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and collaboration skills.
  • Relevant certifications in marketing automation tools are a plus.
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