Marketing Automation Specialist

6 months ago

Toronto, Canada Edgewood Health Network Inc Full time

EHN Canada is the nation’s largest private network of industry-leading mental health, trauma, and addiction treatment facilities, each with a passion for providing quality treatment for Canadians. We are committed to both caring for our patients and supporting their loved ones. With over 100 years of collective experience, our inpatient, outpatient, and online programs are offered across the country, providing essential compassionate care to patients wherever they are. EHN Canada prides themselves on providing both excellent and accessible care to_ all_ Canadians.

If you are looking for a challenging and rewarding career, come join us

**Job Summary**:
As a Marketing Automation Specialist, your role will involve overseeing the healthcare marketing automation platform and harnessing its full potential. Collaborating closely with Communications, and Digital departments, you will be tasked with executing all programmatic and national strategies through the marketing automation platform.

Key Responsibilities
- Track and report on goals and other conversion metrics to measure efficacy of marketing initiatives
- Maintain error-free integrations between our marketing software and manage new integrations as needed
- Support the management of our Hubspot instance, including optimizing existing workflows, accuracy of data, hygiene and performance monitoring
- Diligent management and maintenance of the connection between Salesforce and Hubspot—ensuring high data quality, expedited lead flow, and proper campaign tracking
- Plan, improve, and optimize campaign workflows in Hubspot, including testing and experimentation, data gathering, analysis and interpretation of results to streamline lead journeys
- In conjunction with PPC specialist, tracking and attributing lead journeys from organic and PPC sources using Hubspot and Google Analytics, including Google Tag Manager
- Evaluate existing lead flows and lead routing, including marketing-to-sales process improvements
- Educate the team on evolving best practices and trends in marketing automation to ensure current efforts are as effective as possible

**Qualifications**:

- Minimum of 2 years of experience with HubSpot, or other marketing automation solutions (ex. Marketo, Pardot).
- Knowledge of database management concepts and best practices.
- Strong interpersonal communication skills, including the ability to work collaboratively and interact with all levels.
- Strong analytical skills and highly developed attention to detail.
- Ability to work in a fast-paced environment and manage multiple projects under tight deadlines.
- Strong organizational skills and ability to prioritize tasks.

**Employee Benefits and Perks**:
Comprehensive benefits package, including a yearly allowance of $1,500 for mental health and addiction services, as well as $500 per service for various paramedical services, such as massage and physiotherapy
- 24/7 Employee Assistance Program through LifeWorks
- Competitive paid time off policies, including a paid day off on your birthday.
- Access to in-house fitness facilities where applicable or discounted external gym memberships
- Perks and discounts with Perkopolis - entertainment, home/auto/pet insurance
- Personal and professional development through our Education Support Assistance program
- Nationwide presence allows for supportive relocation opportunities.
- Defined Benefit pension through CAAT with up to a 4% employer contribution
- Maternity and parental leave top-up
- Access to discounts at Kids & Co. Daycare

EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources.

INDMP

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