CRM Marketing Specialist, Segmentation

5 days ago

Montréal, Canada Medisca Full time

Job Details

Description

Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. From pharmaceutical compounding products and services, to supply chain solutions, mixing technology manufacturing, analytical testing, IP licensing, to education services and more – Medisca delivers extensive solutions that leverages a strong network of partners committed to deeply caring about people. As Partners in Wellness , Medisca offers an unfailing devotion to improving lives, across a multitude of needs and across a multitude of people.

The CRM Marketing Specialist, Segmentation & Insights will be developing and implementing segmentation strategies using analytics. This role requires a strong ability to analyze customer data and market trends to tailor personalized marketing campaigns and communications. You will collaborate with cross-functional teams to align strategies with broader marketing objectives and drive growth by identifying new opportunities in customer engagement. Your expertise will also ensure the effective use of CRM tools and the optimization of targeting strategies to enhance overall marketing effectiveness.

The opportunity

Strategy and Brand Innovation

Develop and implement segmentation strategies using customer demographics, behavior, and purchasing patterns. Use data analytics to segment customers into meaningful groups, enabling targeted marketing strategies. Design and implement targeting strategies to personalize marketing campaigns and communications to reach specific segments, aligning with broader campaign goals. Identify and engage new or underserved segments and markets based on analytical insights, aiming to increase market share with strategic marketing efforts. Collaborate with product development, sales, and broader marketing teams to integrate market insights and customer feedback into product offerings and marketing strategies. Analyze internal data, market trends, and competitor activities to identify and capitalize on new opportunities for customer engagement and growth. Stay updated on CRM software advancements and evaluate potential new tools or features that could enhance CRM capabilities.

Creative Production and Design Excellence

Oversee the optimization of CRM tools, recommend enhancements, and lead experimental methods such as A/B testing to increase CRM effectiveness. Monitor and optimize targeting approaches based on campaign performance and customer feedback. Develop dashboards and regular reports on CRM activities, providing insights into the effectiveness of segmentation, targeting, and penetration strategies. Train and empower team members to leverage these insights for data-driven decision-making, enhancing the overall marketing strategy.

Sharing & Learning

At Medisca, we encourage an atmosphere of peer-to-peer sharing & learning where everyone can feel safe to share & challenge ideas, voice concerns, identify ways to improve and develop personally.

Skills, knowledge and abilities

Bachelor’s degree in marketing, business, computer science, statistics, information systems, or a related field. Three (3) o five (5) years of experience with marketing, including two (2) to three (3) years of hands-on experience with CRM. Proven experience in CRM segmentation analysis and strategy development Strong analytical skills with experience in data analysis tools and methodologies to interpret complex data sets and drive customer segmentation and targeting. Experience with CRM Systems and utilizing these platforms for marketing automation and customer insights. Strong passion for data management and creating customer journey campaigns. Detail-oriented with a strong focus on accuracy and quality. Experience with digital marketing, e-commerce, and campaign management (an asset). Excellent project management and organizational skills. Ability to work collaboratively in a fast-paced and dynamic environment. Knowledge of the Microsoft Office suite (Word, Outlook, Teams and Excel) required Excellent communication skills; fluent French and English (oral & written) required. This position will be working with global partners and researching competitors across the globe and presenting data analysis to members of leadership in Australia. Bonus: knowledge of pharmaceutical and/or healthcare industry.

What’s in it for you…

We invest time and resources into making sure Medisca is as good as the people we hire.

Work/Life Balance - 37.50 hour workweek with early Fridays all year long, PTO and vacation policy Invest in your health – Choice of modular plans, health spending account and free Telemedicine Flexible work environment – Hybrid work schedule with home office reimbursement program Your Future is Bright – Opportunities to learn and grow within Medisca Save for your Future – Medisca contributes to a deferred profit sharing plan (DPSP) when you invest in RRSPs Help us grow – Employee Referral Program Central location - Free parking/accessible by public transportation; a commercial center is within walking distance for lunch or groceries We like to have fun – company events throughout the year

We thank all applicants for their interest; however, only candidates to be interviewed will be contacted.

We are an equal opportunity employer.

#LI-Hybrid

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Experience

Licenses & Certifications

  • CRM Marketing Specialist, Segmentation

    1 week ago

    Montréal, Canada Medisca Pharmaceutique Inc Full time

    Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business...

  • CRM Marketing Specialist

    1 month ago

    Montréal, Canada Medisca Full time

    Job Details Description Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical...

  • CRM and Customer Lifecycle Marketing Specialist

    2 weeks ago

    Montréal, Canada KitcoMetals Inc, Full time

    **PURPOSE**: The CRM and Customer Advocacy Specialist at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • Spécialiste Du Marketing CRM, Segmentation Et

    1 week ago

    Montréal, Canada Medisca Pharmaceutique Inc Full time

    Medisca est une entreprise mondiale implantée en Amérique du Nord, en Australie et en Europe, qui contribue aux soins de santé en s’appuyant sur des partenariats solides capables d’offrir des solutions personnalisées avec un engagement inébranlable envers la qualité et l’innovation. Forte de plus de 30 ans d’expérience et d’une base solide...

  • CRM and Customer Lifecycle Marketing Lead

    4 weeks ago

    Montréal, Canada KitcoMetals Inc, Full time

    **PURPOSE** The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • CRM Marketing Specialist

    4 weeks ago

    Montréal, Canada Medisca Full time

    Job Details Description Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical...

  • CRM and Customer Lifecycle Marketing Lead

    2 months ago

    Montréal, Canada Kitco Metals Inc Full time

    **PURPOSE** The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • CRM and Customer Lifecycle Marketing Lead

    2 hours ago

    Montréal, Canada Kitco Metals Inc Full time

    **PURPOSE** The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • Spécialiste du marketing CRM, segmentation et étude de marché

    5 days ago

    Montréal, Canada Medisca Full time

    Job Details Description Medisca est une entreprise mondiale implantée en Amérique du Nord, en Australie et en Europe, qui contribue aux soins de santé en s’appuyant sur des partenariats solides capables d’offrir des solutions personnalisées avec un engagement inébranlable envers la qualité et l’innovation. Forte de plus de 30 ans...

  • CRM Marketing Coordinator

    4 weeks ago

    Montréal, Canada Genetec Full time

    **The team**: As a core member of the CRM Team within Marketing, the CRM Coordinator will work closely with key stakeholders across Marketing teams (Sales, Digital, Programs, Regional, Content, Product, and Industry Marketing) to help evolve the company’s marketing lead management practice and business systems such as the CRM, Marketing Automation Platform...

  • Email & CRM Coordinator Coordonnateur.trice CRM Et

    2 months ago

    Montréal, Canada Behaviour Interactive Full time

    **In this role you will**: - Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve. - Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly - Use internal resources to monitor,...

  • Google Ads, Landing Pages Expert, with CRM

    2 weeks ago

    Montréal, Canada SurfaceID Full time

    **Job Title**: Digital Marketing Specialist with Advanced Google Ads and CRM Expertise **Location**: Montreal **Company**: SurfaceID **About Us**:SurfaceID is a dynamic and rapidly growing [industry] company dedicated to delivering innovative solutions and exceptional experiences to our customers. We are seeking a talented Digital Marketing Specialist who...

  • CRM Strategy Specialist

    4 weeks ago

    Montréal, Canada Ubisoft Full time

    **Company Description** Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance,...

  • CRM Coordinator

    3 weeks ago

    Montréal, Canada The Sporn Company of Canada Full time

    **CRM COORDINATOR** Who we are. We’re America’s first jeweler - we create and manufacture jewelry for those who treasure the extraordinary that will last a lifetime. Our team personally cares about our clients and the world around them, and we care about our team’s life-long dreams, aspirations, and career development. We strongly believe in the...

  • Email Marketing Strategist

    4 days ago

    Montréal, Canada Cirque du Soleil Full time

    Brand and Marketing - Permanent Position_ **We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.** **OUR MISSION** Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the...

  • Email & CRM Coordinator \u007c Coordonnateur.trice

    2 months ago

    Montréal, Canada Behaviour Interactive Full time

    **In this role you will**: - Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve. - Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly - Use internal resources to monitor,...

  • Email & CRM Coordinator \u007c Coordonnateur.trice

    3 hours ago

    Montréal, Canada Behaviour Interactive Full time

    **In this role you will**: - Develop audience segments and manage the segments with respect to industry best practices and customer data. This includes updating and managing audience data as trends evolve. - Collaborate with data teams to ensure audience segments are shared across our CRM platform and updated regularly - Use internal resources to monitor,...

  • Junior CRM Specialist

    4 weeks ago

    Montréal, Canada Numberly Full time

    Company Description Numberly is recognized as one of the world's leading data marketing specialists with nearly 500 employees and 8 offices worldwide serving more than 500 blue-chip clients (L'Oréal, Sanofi, Moleskine, Campari, Nestlé, HSBC...). By putting technology to work for brands and consumers, Numberly is at the heart of business growth and...

  • Global CRM Strategist

    2 weeks ago

    Montréal, Canada BRP Full time

    **YOU'LL HAVE THE OPPORTUNITY TO**: Strategy Working alongside CRM and the brand marketing teams & various regions, you will: Recommend best CX in order to build lasting relationships with our customers. Identify business opportunities to increase customer experience & upsell opportunities. Recognize & Map untapped opportunities. Define a multi-channel...

  • CRM Administrator

    3 days ago

    Montréal, Canada Medisca Pharmaceutique Inc Full time

    Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business...