Sr. Advisor, Digital Content

3 weeks ago

Toronto, Canada Ontario Health Full time

At Ontario Health, we are committed to developing a strong organizational culture that connects and inspires all team members across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health outcomes, experiences and value. How we work together is reflected through our five values: integrity, inspiration, tenacity, humility and care.

What Ontario Health offers:

Achieving your career goals is a priority to us. Benefits of working at Ontario Health may include the following based on employment type.

Fully paid medical, dental and vision coverage from your first day

Health care spending account

Premium defined benefit pension plan

3 personal days and 2 float days annually

Individual contributors start at 3 weeks’ vacation with 4 weeks at 2 yrs.

Career development opportunities

A collaborative values-based team culture

Wellness programs

A hybrid working model

Participation in

Want to make a difference in your career? Consider this opportunity.

The Senior Advisor, Digital Content is responsible for driving the content strategy, information architecture, content development, quality assurance and business validation, including advising and establishing standards and guidelines for the Ontario Health website.

Here is what you will be doing:

Work closely with communications advisors and business partners to plan, design, create, edit and publish external facing web content ensuring content it is consistent, based on identified audience needs, follows best practices and standards, and is compliant with AODA and other relevant legislation.

Provide consultation and leadership on matters related to writing for the web, content management, information architecture, web and document accessibility, usability, digital and editorial standards, and style. Advocate for the user, in content, design and information architecture.

Work with business partners across the organization to review, consolidate and migrate existing content from multiple websites to the Ontariohealth.ca website.

Oversee writing style and tone for all website content, including advising on the development of content governance standards and guidelines, and ensuring compliance.

Develop and manage the execution of a strong SEO content strategy.

Advise, guide and coach communications leads, content contributors, team members and business partners on relevant topics, including developing or curating instructional material and training opportunities.

Advise on content strategy and content development for new content, websites, and site migrations, including adapting complex print-based reports and clinical tools for digital publication.

Conduct and report results of periodic content audits as required.

Champion website usability, accessibility, and editorial excellence, including promoting digital and editorial standards and best practices.

Subject matter expert for WCAG and AODA compliance, and web writing best practice ensuring compliance to AODA, Ministry Directives and Ontario Health brand standards.

Act as primary Web Team liaison with French Language Services Coordinator to ensure content is translated and posted on all French websites as required.

Act as primary Web Team liaison with legal counsel with respect to AODA and other relevant legislation compliance, issues, and exceptions.

Copyedit and proofread web content.

Contribute to a positive and supportive team environment.

Here is what you will need to be successful: '

Education and Experience

Minimum of 5-7 years experience in healthcare marketing and online copywriting/editing. Bachelor’s degree in English, Journalism, Technical Writing or a related field, or equivalent combination of education and experience

Extensive experience writing for digital projects involving complex topics, conducting site content audits, and repurposing content to tight deadlines.

Demonstrated understanding of the art and science of writing for the web

Experience evaluating, auditing and analyzing content to identify potential opportunities to streamline content and identify areas for potential improvement

Experience managing content and production for high traffic websites

Experience with various content management systems and MS Office suite of product

Strong knowledge of SEO and best practices for digital content

Knowledge of taxonomy and information architecture best practices

Knowledge of AODA requirements and best practice

Technical knowledge of web development is an asset

Understanding of human-centered design and user experience testing is an asset

Skills and Abilities

Exceptional editorial skills, including writing accessible content for diverse audiences, proof-reading, and copy-editing, and creating editorial guidelines and documentation

Highly developed conflict resolution, project management, time management, organizational, inter-personal and problem-solving skills. Demonstrated advanced research and analytical skills

Ability to manage multiple projects and work effectively within a cross-departmental team

Ability to deal with multiple priorities and meet deadlines

Employment Type: Temporary Full-Time

Salary Band:  6

Location: GTA, Ontario (currently hybrid; subject to change). All applicants must be a resident of Ontario to be considered for roles at Ontario Health.

Internal Application Deadline Date: May 17, 2024

Ontario Health encourages applications from candidates who are First Nations, Métis, Inuit, and urban Indigenous; Francophone; Black and racialized; members of 2SLGBTQIA+ communities; trans and nonbinary; and disabled.

We encourage applicants with accessibility needs to notify us if they have any accommodation needs in the application and/or interview process.

Note: As part of the initial recruitment screening process, applicants must confirm that they are fully vaccinated against COVID-19. If applicants are not fully vaccinated, they will be required to identify any accommodation needs pursuant to a protected ground under the Code.Applicants who identify an accommodation need will be required to provide supporting documentation with respect to their need for accommodation when requested by Ontario Health. If no such accommodation is identified, the applicant will not be eligible to proceed through the recruitment process.

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