Multimedia Designer, Brand and Content

3 weeks ago

Toronto ON, Canada Mechanic Advisor Inc. Full time

Steer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.
Founded in 2006, Steer by Mechanic Advisor began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer by Mechanic Advisor has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.
Steer is looking for a highly creative, talented, skilled, and self-motivated full-time Multimedia Graphic Designer to join our dynamic team. This position will play a key role in shaping and maintaining our company's visual identity, responsible for all graphic media creation, sales collateral, and PowerPoint presentations, and elevating our presence across our social media platforms with beautiful, sophisticated, and engaging visual content. This is a remote position. This candidate will collaborate with cross-functional teams to bring creative concepts to life while adhering to and enforcing brand guidelines.
Develop visually stunning graphics, illustrations, and other design elements for digital and print media.
Design marketing collateral, including brochures, banners, social media graphics and gifs, PowerPoint presentations, proposals, and more.
Stay ahead in the design landscape by continuously updating your skills, experimenting with new technologies and mediums, and staying informed about the latest trends, tools, and practices.
Animation:
Design and produce animated content, such as motion graphics, gifs, animated PowerPoint slides, explainer shorts, and interactive multimedia elements.
Bring static designs to life through animation to enhance user engagement.
Social Media:
Develop and execute comprehensive social media graphics that support strategy and campaign goals to increase brand awareness, engagement, follower growth, and lead generation through captivating visual stories and assets.
Collaborate with other Marketing team members to create and curate visually interesting and powerful content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
Landing Pages + Email Design:
~ Design visually intriguing, memorable, and user-friendly landing pages and email templates that create an overwhelmingly positive brand experience, enhancing our brand reputation and generating lasting impressions.

Content Planning and Coordination:
Work closely with marketing and communication teams to align multimedia content with overall marketing goals and campaigns.
Ensure a consistent and cohesive brand aesthetic for all assets that is modern and pushes the envelope.
Coordinate with internal stakeholders to gather necessary information for multimedia content creation.
Collaborate with cross-functional teams, including marketing, content creators, sales, SMEs, and developers, to understand project requirements and deliver high-quality multimedia assets.
Video Editing:
Occasionally create and/or edit videos for promotional, instructional, and informational purposes.
Collaborate with the agency and marketing team to develop video content for online campaigns, product launches, and events.
Stay updated on industry trends and incorporate innovative video techniques to enhance content quality.
Work with external vendors and media partners to obtain raw footage of live action video when necessary and, at times, incorporating stock b-roll.
Brand Consistency:
Maintain and uphold brand consistency across all multimedia materials. Serve as brand enforcer and support team members' effective usage of brand materials.
Work closely with the marketing team to understand brand guidelines, own responsibility for up-to-date brand guidelines, and incorporate guidelines into design projects.
Stay current with industry trends, design tools, and emerging technologies to continually enhance design skills, social media engagement, improve productivity, and contribute fresh ideas.

Effectively manage multiple projects with varying deadlines, ensuring timely delivery of high-quality work.

5 years of experience as a multimedia or graphic designer, showcasing a strong portfolio of design and multimedia projects.
~ Bachelor's degree in graphic design, Visual Communications, Multimedia Design, or a related field, or equivalent experience.
~ Expert understanding of design principles, color theory, and typography.
~ Expert proficiency in graphic design software (e.g., Adobe Creative Suite)
~ Expert proficiency in common B2B social media platforms and a desire to stay in-the-know of latest developments with each one.
~2 years of experience with motion design.
~ Eagerness to stay in-the-know of design trends with a desire to constantly learn new skills, new tools, and best practices.
~ Experience creating email designs in Hubspot
~ Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.

Experience in automotive aftermarketing, B2B Saas, or related field
Experience with video editing and production
100% remote environment
Flexible PTO with 15 days minimum per year
At Steer, we value diversity and believe that forming teams in which everyone can be their authentic self is key to our success.

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