Associate Manager, Paid Social

4 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What you’ll do

Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

As the Associate Manager, Paid Social you will assist in building and deploying CTC's digital marketing strategy across social platforms, contributing to the growth of CTC's business and marketing objectives. This includes helping to establish and maintain paid social excellence standards, collaborating with stakeholders to identify areas for improvement, and fostering partner relationships.

Assist in developing and certifying talent within the in-house paid social team.

Support continuous improvement in processes and operations to deliver top-notch executions and strategies.

Ensure partner satisfaction and meet performance metrics by collaborating on an optimized paid social framework for CTC.

Serve as the main point of contact for day-to-day paid social execution

Assist in leading and mentoring a dynamic paid social media team

Responsible for training team members on platform execution, reporting/insights, and partner communication

Oversee the campaign pipeline, ensuring work is balanced amongst team members, and are receiving the support they require

Contribute to continuous improvement in paid social excellence through strategic support.

Collaborate with stakeholders to identify and address improvement areas.

Engage in company-wide initiatives such as education, testing, and internal marketing efforts.

Stay updated on new opportunities and provide technical support for digital technology projects.

Operate with a test-and-learn mindset, promoting organizational growth.

Foster alignment among cross-functional teams and support new initiatives.

Ensure accurate data capture and campaign analytics across digital media and CTC digital properties.

What you bring

Bachelor's degree in Marketing, Economics, Business, Finance, or related field.

3-5 years of professional digital marketing experience, either from an agency or client side.

Demonstrated expertise in media buying platforms, ad serving, and relationship management.

Strong communication skills and the ability to deliver effective presentations.

Subject matter knowledge in buying platforms for various social media channels: Meta, Snap, TikTok, Reddit and Pinterest

Experience in supervising a team and achieving outstanding media outcomes.

Proficiency in strategic planning, project execution, and digital marketing technologies.

Familiarity with website analytics tools such as Google Analytics and Facebook Business Manager.

Ability to operate effectively in a complex organizational structure.

Develop and certify the talent within the in-house paid social team

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-NV1

À propos de nous

La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l’entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d’apprentissage offerts par l’entremise de l’Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d’épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d’avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d’un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l’âme, les résultats nous motivent, l’inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C’est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d’entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici 

Notre engagement envers la diversité, l’inclusion et l’appartenance 

Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada.

Accommodements 

Nous tenons fermement à notre valeur fondamentale d’inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.

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