Associate Manager, Paid Social

3 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What You'll Do

Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

As the Associate Manager, Paid Social you will assist in building and deploying CTC's digital marketing strategy across social platforms, contributing to the growth of CTC's business and marketing objectives. This includes helping to establish and maintain paid social excellence standards, collaborating with stakeholders to identify areas for improvement, and fostering partner relationships.

  • Assist in developing and certifying talent within the in-house paid social team
  • Support continuous improvement in processes and operations to deliver top-notch executions and strategies
  • Ensure partner satisfaction and meet performance metrics by collaborating on an optimized paid social framework for CTC
  • Serve as the main point of contact for day-to-day paid social execution
  • Assist in leading and mentoring a dynamic paid social media team
  • Responsible for training team members on platform execution, reporting/insights, and partner communication
  • Oversee the campaign pipeline, ensuring work is balanced amongst team members, and are receiving the support they require
  • Contribute to continuous improvement in paid social excellence through strategic support
  • Collaborate with stakeholders to identify and address improvement areas
  • Engage in company-wide initiatives such as education, testing, and internal marketing efforts
  • Stay updated on new opportunities and provide technical support for digital technology projects
  • Operate with a test-and-learn mindset, promoting organizational growth
  • Foster alignment among cross-functional teams and support new initiatives
  • Ensure accurate data capture and campaign analytics across digital media and CTC digital properties

What You Bring

  • Bachelor's degree in Marketing, Economics, Business, Finance, or related field
  • 3-5 years of professional digital marketing experience, either from an agency or client side
  • Demonstrated expertise in media buying platforms, ad serving, and relationship management
  • Strong communication skills and the ability to deliver effective presentations
  • Subject matter knowledge in buying platforms for various social media channels: Meta, Snap, TikTok, Reddit and Pinterest
  • Experience in supervising a team and achieving outstanding media outcomes
  • Proficiency in strategic planning, project execution, and digital marketing technologies
  • Familiarity with website analytics tools such as Google Analytics and Facebook Business Manager
  • Ability to operate effectively in a complex organizational structure
  • Develop and certify the talent within the in-house paid social team

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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