Associate Manager, Paid Social

4 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What You’ll Do

Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

As the Associate Manager, Paid Social you will assist in building and deploying CTC's digital marketing strategy across social platforms, contributing to the growth of CTC's business and marketing objectives. This includes helping to establish and maintain paid social excellence standards, collaborating with stakeholders to identify areas for improvement, and fostering partner relationships.

Assist in developing and certifying talent within the in-house paid social team

Support continuous improvement in processes and operations to deliver top-notch executions and strategies

Ensure partner satisfaction and meet performance metrics by collaborating on an optimized paid social framework for CTC

Serve as the main point of contact for day-to-day paid social execution

Assist in leading and mentoring a dynamic paid social media team

Responsible for training team members on platform execution, reporting/insights, and partner communication

Oversee the campaign pipeline, ensuring work is balanced amongst team members, and are receiving the support they require

Contribute to continuous improvement in paid social excellence through strategic support

Collaborate with stakeholders to identify and address improvement areas

Engage in company-wide initiatives such as education, testing, and internal marketing efforts

Stay updated on new opportunities and provide technical support for digital technology projects

Operate with a test-and-learn mindset, promoting organizational growth

Foster alignment among cross-functional teams and support new initiatives

Ensure accurate data capture and campaign analytics across digital media and CTC digital properties

What You Bring

Bachelor's degree in Marketing, Economics, Business, Finance, or related field

3-5 years of professional digital marketing experience, either from an agency or client side

Demonstrated expertise in media buying platforms, ad serving, and relationship management

Strong communication skills and the ability to deliver effective presentations

Subject matter knowledge in buying platforms for various social media channels: Meta, Snap, TikTok, Reddit and Pinterest

Experience in supervising a team and achieving outstanding media outcomes

Proficiency in strategic planning, project execution, and digital marketing technologies

Familiarity with website analytics tools such as Google Analytics and Facebook Business Manager

Ability to operate effectively in a complex organizational structure

Develop and certify the talent within the in-house paid social team

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

#LI-RM1

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