Associate Manager, Digital Media Planning
2 weeks ago
What You'll Do
The Associate Manager, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.
Champion a customer-focused culture to develop client relationships across internal and external stakeholders
In partnership with internal clients and external partners, develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results
Identifying digital media opportunities that can drive revenue as well as ensuring they can be measured and reported in Google Analytics
Brings a business results focused perspective into media planning, over and above standard media KPIs
Stay ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologies with the goal of innovation and diversification to reach incremental audiences in the digital ecosystem
Managing work back schedules, budget summaries, plan delivery and campaign reports
Engage in direct conversations with digital media partners to build and manage CTC’s digital media marketplace
Work with internal parties to increase use of automated media buying in CTC media mix and increase our digital marketing agility
Ensuring media planning is led with an audience-first approach to deliver the right message to the right consumer at the right time across the marketing funnel
What You Bring
College or University Degree in Marketing, Economics, Business, Finance, or related discipline
5-7 years professional digital marketing experience from either agency or client side with a specific focus on Performance Marketing
Demonstrated experience in media buying platforms, ad serving and relationship management
Knowledge of full funnel marketing and the effective use of data to prepare for the cookie-less world
Well-versed in digital marketing technologies as well as understanding the programmatic ecosystem like DSPs, SSPs, DMPs
Experience using planning tools across platforms including but not limited to Meta/Snapchat/Pinterest/TikTok Ads Manager, Google Ads, DV360, etc.
The ability to demonstrate experience operating across a complex matrixed organization
Hybrid
At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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