Associate Manager, Digital Media Planning

4 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What You'll Do

The Associate Manager, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.

Champion a customer-focused culture to develop client relationships across internal and external stakeholders

In partnership with internal clients and external partners, develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results

Identifying digital media opportunities that can drive revenue as well as ensuring they can be measured and reported in Google Analytics

Brings a business results focused perspective into media planning, over and above standard media KPIs

Stay ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologies with the goal of innovation and diversification to reach incremental audiences in the digital ecosystem

Managing work back schedules, budget summaries, plan delivery and campaign reports

Engage in direct conversations with digital media partners to build and manage CTC’s digital media marketplace

Work with internal parties to increase use of automated media buying in CTC media mix and increase our digital marketing agility

Ensuring media planning is led with an audience-first approach to deliver the right message to the right consumer at the right time across the marketing funnel

What You Bring

College or University Degree in Marketing, Economics, Business, Finance, or related discipline

5-7 years professional digital marketing experience from either agency or client side with a specific focus on Performance Marketing

Demonstrated experience in media buying platforms, ad serving and relationship management

Knowledge of full funnel marketing and the effective use of data to prepare for the cookie-less world

Well-versed in digital marketing technologies as well as understanding the programmatic ecosystem like DSPs, SSPs, DMPs

Experience using planning tools across platforms including but not limited to Meta/Snapchat/Pinterest/TikTok Ads Manager, Google Ads, DV360, etc.

The ability to demonstrate experience operating across a complex matrixed organization

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

#LI-RM1

À propos de nous

La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l’entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d’apprentissage offerts par l’entremise de l’Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d’épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d’avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d’un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l’âme, les résultats nous motivent, l’inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C’est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d’entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici 

Notre engagement envers la diversité, l’inclusion et l’appartenance 

Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada.

Accommodements 

Nous tenons fermement à notre valeur fondamentale d’inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.

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