Associate Manager, Digital Media Planning

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What You'll Do

The Associate Manager, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.

  • Champion a customer-focused culture to develop client relationships across internal and external stakeholders
  • In partnership with internal clients and external partners, develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results
  • Identifying digital media opportunities that can drive revenue as well as ensuring they can be measured and reported in Google Analytics
  • Brings a business results focused perspective into media planning, over and above standard media KPIs
  • Stay ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologies with the goal of innovation and diversification to reach incremental audiences in the digital ecosystem
  • Managing work back schedules, budget summaries, plan delivery and campaign reports
  • Engage in direct conversations with digital media partners to build and manage CTC's digital media marketplace
  • Work with internal parties to increase use of automated media buying in CTC media mix and increase our digital marketing agility
  • Ensuring media planning is led with an audience-first approach to deliver the right message to the right consumer at the right time across the marketing funnel

What You Bring

  • College or University Degree in Marketing, Economics, Business, Finance, or related discipline
  • 5-7 years professional digital marketing experience from either agency or client side with a specific focus on Performance Marketing
  • Demonstrated experience in media buying platforms, ad serving and relationship management
  • Knowledge of full funnel marketing and the effective use of data to prepare for the cookie-less world
  • Well-versed in digital marketing technologies as well as understanding the programmatic ecosystem like DSPs, SSPs, DMPs
  • Experience using planning tools across platforms including but not limited to Meta/Snapchat/Pinterest/TikTok Ads Manager, Google Ads, DV360, etc.
  • The ability to demonstrate experience operating across a complex matrixed organization

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

  • Digital Planner

    7 days ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through...

  • Digital Coordinator

    3 weeks ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionWe are Dentsu. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and...

  • Digital Supervisor

    2 days ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through...

  • Paid Social Media Specialist

    5 days ago

    Toronto, Ontario, Ontario, Canada True Media Canada Full time

    Open position in all True Media office locations including Toronto, ON or Calgary, AB; Hybrid work schedule: in office/remote. The Paid Social Media Specialist is responsible for the implementation, management, and optimization of social campaigns. Responsible for executing effective and innovative social media campaigns on Facebook, LinkedIn, Twitter,...

  • Media Planning Supervisor

    3 weeks ago

    Toronto, Ontario, Canada Starcom Full time

    Company DescriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business...

  • Digital Marketing Project Manager

    5 days ago

    Toronto, Ontario, Ontario, Canada TV2 Consulting Full time

    Preferred Skillset: This role requires an in-depth understanding of digital ad media technologies (DSP, SSP, Ad Servers, Ad unit, direct vs programmatic campaigns, etc.) and the Ad Sales business processesThis individual will drive various initiatives related to digital ad media architecture and business / technology enablers. This PM will also play an...

  • Social Media Content Manager

    6 days ago

    Toronto, Ontario, Canada Adecco Canada Full time

    Social Media Content Manager job opening in CanadaOur client in the manufacturing industry is seeking an experienced Social Media Content Manager to expand their social media present with innovative and creative content and methods. This full-time, temporary and longstanding opportunity has potential to become something more with timing and for the right...

  • Associate Manager, Paid Social

    3 weeks ago

    Toronto, Ontario, Canada Canadian Tire Corporation Full time

    What you'll doOur Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with...

  • Associate Manager, Paid Social

    1 week ago

    Toronto, Ontario, Canada Canadian Tire Corporation Full time

    What You'll DoOur Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with...

  • Senior Digital Advisor

    3 weeks ago

    Toronto, Ontario, Canada Ombudsman Ontario Full time

    Effective April 1, 2024 the salary range for this position is $76,231 to $109,842 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.Join us as a Senior Digital Advisor at the...

  • Associate Brand Manager

    7 days ago

    Toronto, Ontario, Canada Colgate Palmolive Full time

    No Relocation Assistance Offered # Toronto, Ontario, Canada Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under...

  • Broadcast Media Specialist

    4 weeks ago

    Toronto, Ontario, Canada Ombudsman Ontario Full time

    Effective January 1st, 2024 the salary range for this position is $1,658.54 to $2, per week in compliance with OPSEU Unified Bargaining Unit collective agreement provisions. The new rates, effective retroactive to January 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.Seeking Broadcast Media...

  • Associate Product Manager, Payments

    3 days ago

    Toronto, Ontario, Canada theScore Full time

    theScore, a wholly-owned subsidiary of PENN Entertainment , empowers millions of sports fans through its digital media and sports betting products. Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players....

  • Social Media Specialist

    2 weeks ago

    Toronto, Ontario, Canada Adecco Canada Full time

    Social Media Specialist job opening in CanadaOur client in the manufacturing industry is seeking an experienced Social Media Specialist to expand their social media present with innovative and creative content and methods. This full-time, temporary and longstanding opportunity has potential to become something more with timing and for the right fit. This is...

  • Senior Product Manager

    2 weeks ago

    Toronto, Ontario, Canada Loblaw Digital Full time

    At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we're up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada's...

  • Remote Digital Marketing Lead

    2 weeks ago

    Toronto, Ontario, Canada BGO group Full time

    Who We Are: BGO is a leading, global real estate investment management advisor and a globally-recognized provider of real estate services. BGO serves the interests of more than 750 institutional clients with expertise in the asset management of office, industrial, multi-residential, retail and hospitality property across the globe. BGO has offices in 28...

  • Director, Digital and Customer Insights

    4 weeks ago

    Toronto, Ontario, Canada Definity Careers Full time

    We are seeking a highly skilled and experience Director of Digital & Customer Insights to lead our analytics initiatives within the Digital Channel of Personal Insurance. As the Director of Digital & Customer Insights, you will be responsible for leveraging data-driven insights to optimize our digital funnel, enhance user experience, and drive business...

  • Digital Project Manager

    4 weeks ago

    Toronto, Ontario, Canada Forhyre Full time

    We are looking for a qualified Digital Project Manager to join our team. You will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and advertising campaigns.For this position, we expect you to be a tech-savvy professional with an in-depth understanding of...

  • Digital Forensics Specialist

    4 weeks ago

    Toronto, Ontario, Canada Ombudsman Ontario Full time

    About UsThe Ontario Internal Audit Division is dedicated to the provision of modern internal audit services. Modern internal auditing is an independent and objective assurance and consulting activity designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined...

  • Digital Business Partner

    7 days ago

    Toronto, Ontario, Canada BMO Full time

    Application Deadline:05/09/2024Address:250 Yonge StreetJob Family Group:Corporate AffairsReporting to the Lead, Digital Initiatives & Channel Services, you will be responsible for partnering with Wealth Management and Capital Markets divisions to deliver an enhanced digital employee experience. As an enabler of this digital experience, you will collaborate...