Email Developer – Salesforce Marketing Cloud

1 month ago

Toronto, Canada Intact Financial Corporation Full time
JOB DESCRIPTION

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise. 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

About the role

Our growing team is looking for an Email Developer – Salesforce Marketing Cloud

Reporting to the Manager, Relationship Marketing, you will be in charge of producing, automating, deploying and monitoring acquisition, retention and transactional emails targeting clients and prospects for the different Intact Financial Corporation brands (namely belairdirect, Intact Insurance and National Bank Insurance Car | Home), throughout the various markets.

To this end, you will utilize your extensive technical knowledge in email coding and deploying on the Salesforce Marketing Cloud platform. You will also play a key role in the evolution of the omnichannel strategy, including communications via SMS and push notifications for example. You will then be actively participating to the delivery of a wide range of initiatives directly contributing to the organization’s main business objectives.

What you'll do:

Develop and optimize front-end code to deliver responsive email campaigns.

Manage the personalization, versioning and email rendering, execute pre-deployment testing, deploy campaigns and monitor email delivery through the Salesforce Marketing Cloud platform.

Create, maintain and monitor automations for email & SMS campaigns.

Participate to the determination of targeted audiences and segments for the list creation by the database team and steer requirements to implement the desired level of personalization.

Follow technological trends, innovations and best practices in electronic communications and proactively share them with the team.

Collaborate with the marketing advisors, internal stakeholders and the external creative agency if needed.

Implement A/B testing, integrate dynamic content and leverage best practices in terms of email accessibility and deliverability.

Participate to email campaigns’ performance tracking and recommend optimization opportunities.

Liaise with IT resources for the platform’s maintenance, when required.

What you need:

College or bachelor’s degree in relevant field or any combination of equivalent education and experience.

At least 10 years of relevant experience in similar role.

Mastery of the Salesforce Marketing Cloud platform; experience with Adobe Campaign is an asset.

Proficient in HTML/CSS/JavaScript, AMPscript, SQL and SSJS.

Skilled with Photoshop and other Adobe CS products.

Experience using email testing tools, such as Litmus.

Strong work methodology and ability to manage time and priorities.

Attention to details.

Great ability to adapt to change and to tolerate stress.

Autonomous, collaborative and solution-oriented.

Salesforce Marketing Cloud Email Specialist certification is an asset.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country. 

No Canadian work experience required however must be eligible to work in Canada.

#LI-Hybrid

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

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