Email Developer
2 days ago
Are you an experienced Email Developer looking to make an impact in a dynamic marketing environment? Join our Digital & Direct Executions team, part of a broader Marketing organization, and play a pivotal role in leveraging customer data and insights to deliver meaningful communications to our customers. Marketing Automation is a huge priority and focus for us, and we are seeking a hands-on Email Developer to build and optimize campaign journeys using Salesforce Marketing Cloud (SFMC).
Responsibilities:
- Develop and implement new email marketing campaigns using Salesforce Marketing Cloud.
- Create and manage automated customer journeys and campaign automations in line with best practices.
- Work with cross-functional teams to develop email templates and content.
- Manage standardized email templates, including upkeep, enhancements, and testing.
- Set up data integration points to support Marketing Automation journeys across multiple channels (email, digital push notifications, online advertising, etc.).
- Optimize email campaigns for deliverability and engagement.
- Stay updated with email marketing trends and best practices.
- Develop and implement processes for in-house campaign execution.
- Perform quality assurance on developed work and collaborate with the quality team to ensure email campaigns meet quality standards.
- Engage with business stakeholders to understand their requirements and provide solutions that meet their needs.
- Continuously test and apply new capabilities such as A/B testing and optimizations.
Skills/Requirements:
- Bachelor’s degree in Computer Science, Marketing, or a related field.
- At least 2 years of experience in Salesforce Marketing Cloud Email development.
- Working knowledge of Journey Builder and Automation Studios.
- Proficiency in SFMC, Email Studio, and Ampscript.
- Experience with Email HTML5, CSS, and JavaScript.
- Strong relationship management and communication skills.
- Self-starter with the ability to navigate ambiguity and operational challenges.
- Ongoing process development mindset.
Nice to Have:
- SQL experience.
- Banking experience.
If you are passionate about email marketing and looking to take on a role that offers both challenges and opportunities, we would love to hear from you Apply now to join our team and contribute to our Marketing Automation efforts.
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