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Google AdWords and SEO Manager

3 months ago

Vancouver, Canada Transcend Specialized Dentistry Full time
Job Description: Google AdWords and SEO Manager

We are seeking a skilled and proactive Google AdWords and SEO Manager to oversee and optimize our WordPress-based website. The ideal candidate will have a strong background in web management, SEO, and digital marketing.

Pay: $500-1000 per month (depending on experience).

Responsibilities:
  1. WordPress Management:
    • Maintain and update our WordPress website
    • Implement necessary plugins and ensure they're up-to-date
    • Troubleshoot any issues that arise with the website
  2. Search Engine Optimization (SEO):
    • Develop and execute a comprehensive SEO strategy
    • Conduct keyword research and implement on-page SEO best practices
    • Optimize meta tags, headings, and content for search engines
    • Monitor and analyze website traffic and search engine rankings
    • Implement off-page SEO tactics, including link building and local SEO
  3. Website Updates and Edits:
    • Make regular updates to website content as needed
    • Create and optimize new web pages and blog posts
    • Ensure website design remains consistent and user-friendly
    • Collaborate with other teams to gather and implement content updates
  4. Google Ads Marketing:
    • Develop a comprehensive Google Ads marketing strategy
    • Set up and manage Google Ads campaigns
    • Create compelling ad copy and select appropriate keywords
    • Monitor campaign performance and make data-driven optimizations
    • Provide regular reports on campaign performance and ROI
  5. General Digital Marketing:
    • Stay up-to-date with the latest digital marketing trends and best practices
    • Suggest and implement improvements to our overall online presence
    • Coordinate with other marketing initiatives to ensure consistent messaging
Qualifications:
  • Proven experience managing WordPress websites
  • Strong knowledge of SEO best practices and current trends
  • Experience with Google Ads and other PPC platforms
  • Familiarity with web analytics tools (e.g., Google Analytics)
  • Basic HTML and CSS skills
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving abilities
  • Ability to work independently and manage multiple projects simultaneously
Preferred:
  • Relevant certifications (e.g., Google Ads, SEO)
  • Experience with e-commerce websites
  • Knowledge of web accessibility standards