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User Research Director

2 months ago

Montreal, Canada Hasbro Full time

At Invoke, our mission is to Have Fun Building Great Games. 

We believe the best games come from people who love what they do, in an environment that values them and their ideas. And we ensure that everyone has the opportunity to contribute to our collective success, whatever their role. As a member of Wizards of the Coast, we help enrich a catalog of games that has inspired gamers and developers for decades. 

At Invoke, you get to play your part as a valued member of an open and dedicated team within a magical world

Job Description 

Invoke is looking for a User Research Director to join the team. The ideal candidate will be an advocate for the player’s perspective and voice, a builder, a great communicator, someone organized, self-driven and that has a deep understanding of the user insight’s principles.

What you'll do

Develop and execute a comprehensive User Research strategy that aligns with the project’s goals and objectives 

Lead all aspects of our studio’s player experience research including gameplay and feature usability, playtesting and feedback strategy 

Support the teams in their decision making to address issues 

Develop and oversee strategies to attract and recruit players for the playtests 

Lead efforts to identify and define player behaviors and personas to assist our team in developing better-informed and more engaging experiences 

Work closely with the production team and other stakeholders to understand project goals and ensure research aligns with development needs and recommendations 

Design and create comprehensive user research studies, including usability testing, playtesting, surveys, interviews, etc.

Operate and manage the internal play test lab and develop partnerships externally where relevant 

Advocate for the player perspective throughout the development process 

Synthesize insights to inform the production team, balancing player satisfaction with business objectives 

Experience in setting up and monitoring a budget within agreed delivery deadlines 

Connect with other internal video game studios to develop the UX research capabilities.

What you'll bring 

Experience building sophisticated User Research and play-testing research strategy in the video game industry 

Specialization in data and analytics to generate reports and pitch optimizations or improvements that increase player adoption and engagement 

Deep understanding and experience with user research methods, personas, user flows, and information architecture 

Experience managing UX research for multiple titles 

Passion for emerging player, product, genre, and industry trends to identify potential design opportunities and enhance business performance 

Expertise with data structures, statistical analysis, and reporting platforms 

Critical decisions informed by data and supported by research but can balance it with understanding of good design intuition & creativity 

Incredible problem-solving skills, and ability to empower others to find solutions in new situations or fluid and dynamic environments 

Organizational and management skills 

Strong interpersonal skills and the ability to work effectively with cross-functional teams 

Proven ability to lead and develop a high-performing team 

Excellent communication skills in French and English. 

We are an Equal Opportunity Employer

Invoke commits to offer equal working chances to every individual, without regard based on the following: age, sex, sexual orientation, physical disability, country origin, religion, citizenship, native country or any other possible particularities. We sincerely believe in a respectful and open-minded work environment, in which everyone can fully contribute to the organization's development.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 


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