User Research Director
3 weeks ago
At Hasbro, we're committed to creating immersive and engaging gaming experiences that bring people together. As a User Research Director, you'll play a critical role in shaping the future of our games by leading our user research efforts and ensuring that our products meet the needs and expectations of our players.
Key Responsibilities:- Develop and execute a comprehensive user research strategy that aligns with the project's goals and objectives
- Lead all aspects of our studio's player experience research, including gameplay and feature usability, playtesting, and feedback strategy
- Support the teams in their decision-making to address issues
- Develop and oversee strategies to attract and recruit players for playtests
- Lead efforts to identify and define player behaviors and personas to assist our team in developing better-informed and more engaging experiences
- Work closely with the production team and other stakeholders to understand project goals and ensure research aligns with development needs and recommendations
- Design and create comprehensive user research studies, including usability testing, playtesting, surveys, interviews, etc.
- Operate and manage the internal playtest lab and develop partnerships externally where relevant
- Advocate for the player perspective throughout the development process
- Synthesize insights to inform the production team, balancing player satisfaction with business objectives
- Experience in setting up and monitoring a budget within agreed delivery deadlines
- Connect with other internal video game studios to develop the UX research capabilities
- Experience building sophisticated user research and play-testing research strategy in the video game industry
- Specialization in data and analytics to generate reports and pitch optimizations or improvements that increase player adoption and engagement
- Deep understanding and experience with user research methods, personas, user flows, and information architecture
- Experience managing UX research for multiple titles
- Passion for emerging player, product, genre, and industry trends to identify potential design opportunities and enhance business performance
- Expertise with data structures, statistical analysis, and reporting platforms
- Critical decisions informed by data and supported by research but can balance it with understanding of good design intuition & creativity
- Incredible problem-solving skills, and ability to empower others to find solutions in new situations or fluid and dynamic environments
- Organizational and management skills
- Strong interpersonal skills and the ability to work effectively with cross-functional teams
- Proven ability to lead and develop a high-performing team
- Excellent communication skills in English
We are an Equal Opportunity Employer
Hasbro commits to offer equal working chances to every individual, without regard based on the following: age, sex, sexual orientation, physical disability, country origin, religion, citizenship, native country or any other possible particularities. We sincerely believe in a respectful and open-minded work environment, in which everyone can fully contribute to the organization's development.
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User Research Director
1 month ago
Montreal, Quebec, Canada Hasbro Full timeJob Title: User Research DirectorAt Hasbro, we're committed to creating immersive gaming experiences that captivate players worldwide. As a User Research Director, you'll play a pivotal role in shaping our game development process, ensuring that our products meet the highest standards of quality and player satisfaction.Key Responsibilities:Develop and...
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User Research Director
1 month ago
Montreal, Quebec, Canada Hasbro Full timeJob Title: User Research DirectorAt Hasbro, we're committed to creating immersive gaming experiences that captivate players worldwide. As a User Research Director, you'll play a pivotal role in shaping our game development process, ensuring that our products meet the highest standards of quality and player satisfaction.Key Responsibilities:Develop and...
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User Research Director
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Montreal, Quebec, Canada Hasbro Full timeJob Title: User Research DirectorWe are seeking a highly skilled User Research Director to join our team at Hasbro. As a key member of our research team, you will be responsible for developing and executing a comprehensive user research strategy that aligns with our project goals and objectives.Key Responsibilities:Develop and execute a user research...
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User Research Director
4 weeks ago
Montreal, Quebec, Canada Hasbro Full timeJob Title: User Research DirectorWe are seeking a highly skilled User Research Director to join our team at Hasbro. As a key member of our research team, you will be responsible for developing and executing a comprehensive user research strategy that aligns with our project goals and objectives.Key Responsibilities:Develop and execute a user research...
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Montreal, Quebec, Canada Hasbro Full time{"h1": "User Research Director at Hasbro", "p": "At Hasbro, we're passionate about creating immersive gaming experiences that bring joy to players worldwide. As a User Research Director, you'll play a critical role in shaping the future of our games by leading user research initiatives that inform design decisions and drive business growth.Your key...
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