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Strategy Director, We Are Social

4 months ago

Toronto, Canada We Are Social Full time

We Are Social is a global creative agency who delivers world-class creative ideas with forward-thinking brands. We use cultural insights to create connections between people and brands, we call this social thinking. With an international team of over 1300 people across 20 offices. We’re on a mission to put social thinking at the center of marketing.

 

As more and more marketing budgets flow out of traditional broadcast media and into digital and social, we are looking for a leader who is entrepreneurial, driven, and collaborative to join our rapidly growing and award winning team in Toronto, who was most recently recognized by The Shorty Awards as 2024 Agency of the Year.

 

Strategy is at the core of what we do, and a good strategy is all about making smart decisions

based on the information one has available. Your role will be to contribute to our growing

Strategy practice. You will be expected to translate client challenges, simplify complexity, guide research, shape insights, build approaches, and help steer creative and clients to make our work even better. You’ll be successful in the role if you’re both collaborative but able to work well independently, have a bias for action, are comfortable with ambiguity, challenge team members to stay on strategy as needed, and are a very strong communicator.

 

The successful candidate will have the foundational skills of strategic brand planning and social strategy, familiar with mature and emerging platform behaviors, and at least 7-8  years experience in a strategic function within a creative agency. And we are specifically looking for candidates with experience on luxury brands, or even high fashion. The intersection of luxury and social is an ever evolving space, so we need someone with a desire to apply original thinking inspired by a cultural and brand point of view. Last but not least, we are looking for a master storyteller, where you can use your skill to inspire people to get behind your narratives time after time. 

 

What does the role involve?

  • Taking complex problems and simplify them for our clients
  • Using understanding of consumer behaviour in digital culture and across client category to draw and communicate insightful conclusions
  • Demonstrate a strong understanding of social platforms and how to maximize their potential for reaching and engaging with consumers
  • Someone who’s experienced in luxury and digital marketing, and even emerging platforms
  • Working alongside our Research and Insights team, and interpreting data to provide clear and concise strategies for clients
  • Ability to develop clear strategic thinking and actionable narratives to guide our work
  • Selling in and/or presenting ideas to existing clients. Pitching our thinking to new clients. Input into the scoping of any new work.
  • Ability to write and deliver inspiring creative briefs and working alongside creative to execute these
  • Comprehensive understanding of data to evaluate content performance and demonstrate the effectiveness of social

 

What are we looking for?

 

  • 8+ ye ars experience working in creative industries (agency side preferred)
  • A passion for advertising, culture, creativity, content, and social media
  • A background in global brand work preferred, and luxury or high fashion brand and content work 
  • A brand thinker who can think culture first, with an ability to develop clear strategic thinking
  • A desire to learn and proactively seek and share platform updates, industry news, interesting campaigns etc.
  • Good creative writing skills for effective creative brief writing or for strategic narratives 
  • Good communication skills (gravitas)
  • Data literate (quant and qual.)
  • Experience of conducting primary research a bonus
  • Solid people skills: you work and communicate well with others, you can direct and delegate as needed, you’re comfortable leading by example
  • An ability t o tap into fast-moving culture: spot trends, notice behaviour, and dig for insights, then translate them into brand opportunities

 

Why should you join our team?

 

  • We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
  • Generous vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more We are obsessed with learning and being better humans
  • In-house learning & development sessions and annual career and growth conversations
  • Access to internal network of opportunities across all agencies
  • Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

 

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family
  • Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises
  • Maternity leave top up program

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

 

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

 

By joining We Are Social, you are joining a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 20 offices around the world, we deliver a global perspective to our clients in a time when social is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures, and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including Adidas, Diageo, Prime Video and Four Seasons, to reach the right people in a strategic, relevant, and effective way. We Are Social is part of Plus Company. To learn more, visit www.wearesocial.com