User Acquisition Manager

Found in: Talent CA C2 - 2 weeks ago

Toronto, Canada Zynga Full time

Main Responsibilities:

Create and manage user acquisition, and retargeting campaigns on self-serve and managed platforms Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale. Collaborate with data analysts and marketing creative teams to identify scaling opportunities and further improve the campaign performance Develop relationships with advertising partners and networks to test new traffic sources Drive innovation on game division level investments Support the creative direction of our advertising asset needs to ensure top performance Daily, weekly, and quarterly budget forecasting and reporting of results. Conduct competitive research and present actionable findings.

Desired Skills and Experience:

3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs) Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment Experience – and a desire – to do both strategic planning and day-to-day execution/optimization Experience with Tableau, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava). Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners Experience working with organizations with mixed talent backgrounds.

Bonus

Hands-on experience with SQL with the ability to pull together data needs from multiple sources Experience working with $1M+ monthly advertising budgets. Experience scaling games to top 100 grossing

What we offer you:

Competitive salary, bonus plan, Take-Two RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan) RRSP Company Match Contribution Extended Health coverage, dental, disability, critical illness, EAP, and life insurance Virtual mental health and neurodiversity support programs Open vacation policy Family planning support program Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves Subsidized Back-up child care Zynga happy hours and frequent employee events Casual dress every single day Culture of diversity and inclusion including employee resource groups Work with cool people and impact millions of daily players

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