Senior Performance Media Analyst
3 weeks ago
Company Description
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Job Description
iProspect is looking for a Sr. Performance Media Analyst who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Sr. Performance Media Analyst will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance, and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation, and the desire to learn from the best in market
Assist the team in strategy development of campaigns. Assist in the compilation of data, extraction of insights and tactical execution as needed. Demonstrate working knowledge of each area of agency’s resources, in order to evaluate recommendations before they are delivered to the client. Proactively find new ways to build the client’s business and grow the account. Participate in meetings autonomously and with a larger team as needed. Master and maintain vast knowledge of the client’s business, competition, and latest industry news and trends. Continually learn and enhance skills related to performance media methodologies and platforms
Qualifications
Minimum 2-3 years of work experience is required Strong mathematical & analytical mindset and interest in data analysis Prior experience with Facebook Ads, Google Ads, and Google Analytics is an asset Strong skills in MS Excel Comfortable ideating, creating and conducting presentations to internal teams & clients including using MS PowerPoint Keen interest and passion for all things digital marketing A sense of curiosity, and desire to innovate/test new approaches
Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.
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