Senior Analyst

4 weeks ago

Toronto ON, Canada Dentsu International Full time

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Job Description

Dentsu Canada is looking to add strong analytics professional to their evolving team to support a fast-growing analytics team, with exposure to multiple industries. The ideal candidate will have worked as a data analyst with experience within media at an agency, corporate, media vendor environments. Willingness to learn, clear & confident communication skills are required. The ability to think outside of the box is welcomed. Strong technical background in building relational database, data visualization, automation and marketing technologies are required.

Responsibilities:

  • Create, maintain, and update relational database, dashboards, and automated reports.
  • Work closely with the data engineering teams to ensure all the data verification, QA and completion requirements are met before reporting.
  • Support the leads in developing presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
  • Assist leads in campaign deep dives, test learns and special projects.
  • Identify and communicate automation, process/efficiency improvement opportunities
  • Provide training to internal and external teams on dashboards and tools.

Observe, analyze, and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics and insights including:

  • Campaign analysis (Efficiency and Effectiveness).
  • Media Optimization recommendations for Search, Social, Video and Display.
  • Deep dives on different media objectives.
  • Establishing Test & Learn frameworks and analyzing test outcomes.
Qualifications
  • Minimum 2 years of experience working in a relevant role.
  • Strong working knowledge of dashboarding solutions (Power BI, Tableau, Looker etc.)
  • Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.
  • Preferred working Knowledge with Hive, SQL.
  • Intermediate knowledge of statistical modelling with Python or R is a plus.
  • Strong knowledge of the media planning and buying processes
Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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