Paid Media Analyst
3 weeks ago
Company Description
iProspect is the dedicated performance-marketing company within Dentsu Aegis Media. Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in ecommerce platforms
**Job Description**:
At iProspect, a Paid Media Analyst is responsible for the setup and ongoing delivery of client Digital campaigns. As a Paid Media Analyst, you will work to support the Business Performance, Strategist in developing the short and long-term strategic direction and success for your clients. You will also be responsible for the successful delivery of these campaigns - from campaign setup, optimization and management to the day to day reporting to clients. You must be proficient in paid search and social self-serve platforms and have the ability to manage, optimize and report on multiple campaigns across platforms.
- Assist the Client Lead and Business Performance, Strategy Lead on the overall strategic direction and delivery of client campaigns - be it from a consumer, data or performance perspective
- Responsible for the successful setup of paid media campaigns (search and social) across numerous platforms (i.e Adwords/Bing, Facebook Ads Manager, Twitter, Pinterest, Snap etc)
- This includes keyword research, campaign creation, ad sets, ads, audience management and measurement
- Responsible for the successful optimization of all client campaigns - including reviewing campaign performance, as well optimizing based on the continuous feedback from both the client and strategist
- Responsible for reporting and trafficking is carried out to the highest standards - as well as delivery of commentary, insights and actions to the client on a daily, weekly and/or monthly basis
- Coach and challenge the Business Performance Executive on daily deliverables: overall execution & optimization of campaigns; reporting and insights
- Help the team develop insights and reporting for a quarterly business report for each client
- Align with the Account Plan for each of your clients and actively align campaign execution accordingly
**Qualifications**:
- At least 2 years within digital performance agency or client responsible for delivering against performance targets
- Experience with Google Ads, Facebook. Other platforms including Amazon considered an asset
- Excellent knowledge and passion for digital
- Strong English language skills: understanding client needs, maintaining relationships, building partnerships
- Strong numerical skills and attention to detail
- Able to work in high pressure environment and resolve client issues
- Able to work collaboratively across teams
Additional Information
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