Manager, Paid Social
4 weeks ago
What you’ll do
The Manager, Paid Social will play a key role in continuing to build out CTC’s digital ecosystem through building and deploying the digital marketing strategy across social platforms. The Manager will establish and maintain paid social excellence standards, collaborating with stakeholders to identify improvement areas, and fostering partner relationships to support the growth of CTC business and marketing objectives.
Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.
Develop and certify the talent within the in-house paid social team
Drive continuous improvement in processes and operations to deliver best in class executions and strategies
Ensure partner satisfaction and performance metrics are met
Collaborate internally and externally to establish an optimized paid social framework for CTC, adapting processes as needed for evolving platforms and client requirements.
Act as the point of contact for paid social at CTC and lead communications related to industry developments across the team, and internal partners
Lead a dynamic paid social media team; responsible for mentoring and managing a team of 7
Drive continuous improvement in paid social excellence through strategic leadership
Collaborate with stakeholders to identify and address improvement areas
Actively engage in company-wide initiatives such as education, testing, new technology on-boarding, and internal marketing efforts
Stay ahead of the curve by constantly evaluating new opportunities
Provide support and technical know-how for all digital technology projects as needed
Operate with a test and learn mindset, promoting a lift-led organization
Create alignment among cross-functional teams to define priorities and measure success
Resolve escalations and support new initiatives as needed, working closely with department leads
Work closely with cross functional teams, and agency partners to ensure proper tagging and set up of all digital campaigns to allow for accurate data capture and campaign analytics across digital media and CTC digital properties
What you bring
College or university degree in Marketing, Economics, Business, Finance or related discipline
5-7 years professional digital marketing experience from either agency or client side
Demonstrated experience in media buying platforms, ad serving and relationship management
Experienced communicator, able to deliver well-designed presentations to a range of stakeholders, and shows strong upward management skills
Subject matter expert in buying platforms for Meta, Snap, Reddit, Pinterest, TikTok and more
Experience in leading and cultivating highly proficient teams that can build trust with clients/partners and achieve outstanding media outcomes
Significant background and expertise in strategic planning and project execution
Well-versed in digital marketing technologies as well as online marketing programs
Experience with website analytics tools (e.g., Google Analytics, DOMO, Facebook Business Manager, etc.)
The ability to demonstrate experience operating across a complex matrixed organization
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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À propos de nous
La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l’entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d’apprentissage offerts par l’entremise de l’Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d’épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d’avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d’un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l’âme, les résultats nous motivent, l’inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C’est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d’entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici
Notre engagement envers la diversité, l’inclusion et l’appartenance
Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada.
Accommodements
Nous tenons fermement à notre valeur fondamentale d’inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.
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